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  • Search: subject:"Market Intelligence Implementation Process (MIIP)"
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Subject
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Business process management 1 Centralization 1 Disaggregation 1 Einführung 1 Implementation 1 International experience 1 Market Intelligence Implementation Process (MIIP) 1 Market orientation 1 Marketing management 1 Marketingmanagement 1 Moderated mediation 1 Prozessmanagement 1
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Undetermined 1
Type of publication
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Article 1
Type of publication (narrower categories)
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Article in journal 1 Aufsatz in Zeitschrift 1
Language
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English 1
Author
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Dong, Xiaodan 1 Hinsch, Christian Andrew 1 Zhang, Zelin 1 Zou, Shaoming 1
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Industrial marketing management : the international journal for industrial and high-tech firms 1
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ECONIS (ZBW) 1
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Reconceptualizing the elements of market orientation : a process-based view
Dong, Xiaodan; Zhang, Zelin; Hinsch, Christian Andrew; … - In: Industrial marketing management : the international … 56 (2016), pp. 130-142
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