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~person:"DeSarbo, Wayne"
~subject:"Conjoint analysis"
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DeSarbo, Wayne
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A generalized normative segmentation methodology employing conjoint analysis
DeSarbo, Wayne
;
DeSarbo, Christian F.
- In:
Conjoint measurement : methods and applications
,
(pp. 447-478)
.
2001
Persistent link: https://www.econbiz.de/10001690283
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