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~type_genre:"Arbeitspapier"
~isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
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Search: subject:"Market Segmentation"
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Market segmentation
6
Marktsegmentierung
6
Beziehungsmarketing
3
Relationship marketing
3
Consumer behaviour
2
Konsumentenverhalten
2
Target group
2
Zielgruppe
2
Advertising effects
1
Belgien
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Belgium
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Cluster analysis
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Clusteranalyse
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Computer-assisted marketing
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Customer value
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Demand
1
Einzelhandel
1
Financial services
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Finanzdienstleistung
1
Fischmarkt
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Fish market
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IT-gestütztes Marketing
1
Implicit contracts
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Implizite Kontrakte
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Internet
1
Internet marketing
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Kundenwert
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Lebensstil
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Lifestyle
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Marketing management
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Marketingmanagement
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Media usage
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Mediennutzung
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Nachfrage
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Online-Marketing
1
Preisrigidität
1
Price stickiness
1
Product quality
1
Produktqualität
1
Random Walk
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Book / Working Paper
6
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Arbeitspapier
Working Paper
6
Graue Literatur
4
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4
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English
6
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Van den Poel, Dirk
4
Benoit, Dries F.
1
Brengman, Malaika
1
Brunsø, Karen
1
De Bock, Koen W.
1
Geuens, Maggie
1
Jonker, Jedid-Jah Jan
1
Pieniak, Zuzanna
1
Piersma, Nanda
1
Smith, Scott M.
1
Swinyard, William R.
1
Verbeke, Wim
1
Verhelst, Benjamin
1
Vermeir, Iris
1
Weijters, Bert
1
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
2
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
Discussion paper series / IZA
123
Discussion paper / Centre for Economic Policy Research
56
Working paper / National Bureau of Economic Research, Inc.
56
CESifo working papers
37
Discussion papers / CEPR
23
Working paper
23
Discussion paper
20
Working paper series
17
Discussion paper / Tinbergen Institute
16
IMF working papers
15
OECD Economics Department working papers
11
Discussion paper / Center for Economic Research, Tilburg University
10
Faculty & research / Insead : working paper series
10
IMF working paper
10
NBER working paper series
10
Policy research working paper : WPS
10
Arbeitspapiere aus dem Arbeitskreis Sozialwissenschaftliche Arbeitsmarktforschung, SAMF
9
Employment working paper
9
Research paper series / Swiss Finance Institute
9
Working paper / World Institute for Development Economics Research
9
Discussion paper series / Forschungsinstitut zur Zukunft der Arbeit
8
Discussion papers / Helsinki Center of Economic Research : discussion paper
8
International finance discussion papers
8
RIETI discussion paper
8
Working papers / Department of Economics, Universidad Carlos III de Madrid
8
Working papers / Economics Series / Department of Economics, Universidad Carlos III de Madrid
8
Discussion paper series
7
Série des documents de travail / Centre de Recherche en Économie et Statistique
7
Working papers / Rutgers University, Department of Economics
7
Document / DELTA
6
Finance and economics discussion series
6
IAB discussion paper : Beiträge zum wissenschaftlichen Dialog aus dem Institut für Arbeitsmarkt- und Berufsforschung
6
Research memorandum / Faculty of Economics, Limburg University
6
Texto para discussão / Instituto de Pesquisa Econômica Aplicada
6
WIFO working papers
6
Working papers
6
Working papers in economics
6
ZEW discussion papers
6
Arbeitspapier / Sonderforschungsbereich 3, Mikroanalytische Grundlagen der Gesellschaftspolitik, J.W. Goethe-Universität Frankfurt und Universität Mannheim
5
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ECONIS (ZBW)
6
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1
Implicit contracts and price stickiness : evidence from customer-level scanner data
Verhelst, Benjamin
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009520977
Saved in:
2
Benefits of quantile regression for the analysis of customer lifetime value in a contractual setting : an application in financial services
Benoit, Dries F.
;
Van den Poel, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003815917
Saved in:
3
Predicting web site audience demographics for web advertising targeting using multi-web site clickstream data
De Bock, Koen W.
;
Van den Poel, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003936696
Saved in:
4
Consumers' quality perception as a basis for fish
market
segmentation
in Belgium
Verbeke, Wim
;
Vermeir, Iris
;
Pieniak, Zuzanna
;
Brunsø, …
-
2005
Persistent link: https://www.econbiz.de/10003243493
Saved in:
5
Segmenting internet shoppers based on their web-usage-related lifestyle : a cross-cultural validation
Brengman, Malaika
;
Geuens, Maggie
;
Weijters, Bert
; …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001924740
Saved in:
6
Joint optimization of customer segmentation and marketing policy to maximize long-term profitability
Jonker, Jedid-Jah Jan
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001926990
Saved in:
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