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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~person:"Haviv, Avery"
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Brand building to deter entry and its impact on brand value
Bar, Ron N.
;
Haviv, Avery
- In:
Management science : journal of the Institute for …
69
(
2023
)
9
,
pp. 5418-5438
Persistent link: https://www.econbiz.de/10014392930
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