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~person:"Malhotra, Naresh K."
~isPartOf:"The nature and scope of marketing research"
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The nature and scope of marketing research
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Methodological issues in cross-cultural
marketing
research: a state-of-the-art review
Malhotra, Naresh K.
;
Agarwal, James
;
Peterson, Mark A.
-
2009
Persistent link: https://www.econbiz.de/10003794173
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