Vukasovic, Tina; Bojnec, Stefan - In: Management 5 (2010) 4, pp. 375-391
origin of the product, marketing mix elements, and the perceived brand name value. Emphasis is placed on establishing how the … comparison with selected marketing mix elements. The article presents the model of conceptual relationships between the origin of … product has at least such a statistically significant influence on the perceived brand name value as the selected marketing …