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~subject:"Marketing theory"
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Marketing theory
Marketing
31,378
Consumer behaviour
28,613
Konsumentenverhalten
27,826
Relationship marketing
26,131
Beziehungsmarketing
25,363
Lieferantenmanagement
17,434
Supplier relationship management
17,433
Theorie
17,409
Theory
17,401
Brand management
17,314
Markenführung
17,169
Marketingmanagement
16,966
Marketing management
16,453
Online-Marketing
13,102
Deutschland
13,085
Internet marketing
12,987
Germany
12,301
Social Web
9,266
Social web
9,256
Markenimage
8,861
Brand image
8,771
USA
7,895
Customer satisfaction
7,633
United States
7,524
Kundenzufriedenheit
7,385
Marktforschung
7,038
Supply chain
6,749
Lieferkette
6,724
Market research
6,653
Electronic Commerce
6,405
Markenartikel
6,179
Brand
6,145
Service quality
5,955
E-commerce
5,808
Internationales Marketing
5,801
Dienstleistungsqualität
5,789
International marketing
5,701
Produktdifferenzierung
5,659
Product differentiation
5,591
Distribution channel
4,890
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795
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204
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2,039
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1,158
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117
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research-article
84
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81
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74
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review-article
49
conceptual-paper
45
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2
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Author
All
Tadajewski, Mark
85
Sheth, Jagdish N.
53
Hunt, Shelby D.
50
Kotler, Philip
42
Vargo, Stephen L.
35
Jones, D. G. Brian
30
Brown, Stephen
29
Malhotra, Naresh K.
29
Maclaran, Pauline
28
Grönroos, Christian
27
Lusch, Robert F.
27
Shaw, Eric H.
27
Saren, Michael
20
Keller, Kevin Lane
16
Kuß, Alfred
16
Wooliscroft, Ben
16
Bruhn, Manfred
15
Freiling, Jörg
15
Kleinaltenkamp, Michael
15
Layton, Roger A.
15
Svensson, Göran
15
Homburg, Christian
14
Kumar, V.
14
Lehmann, Donald R.
14
Wensley, Robin
13
Dholakia, Nikhilesh
12
Dixon, Donald F.
12
Green, Paul E.
11
Hanssens, Dominique M.
11
Stremersch, Stefan
11
Wierenga, Berend
11
Wilkinson, Ian F.
11
Franses, Philip Hans
10
Hauser, John R.
10
Kollmann, Tobias
10
Meffert, Heribert
10
Pepels, Werner
10
Akaka, Melissa Archpru
9
Albers, Sönke
9
Armstrong, Gary
9
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American Marketing Association
37
Springer Fachmedien Wiesbaden
8
Erasmus Research Institute of Management
7
Academy of Marketing Science
5
Edward Elgar Publishing
5
Duncker & Humblot
4
Academy of Marketing
3
European Marketing Academy
3
European Society for Opinion and Marketing Research
3
Seminar on market modelling
3
Universität St. Gallen
3
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing Science / Annual Conference <2017, Coronado, Calif.>
2
American Management Association
2
Hrvatsko Društvo za Marketing
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Marketing Science Institute <Cambridge, Mass.>
2
Springer Gabler <Firma>
2
Sveučilište u Zagrebu / Katedra za Marketing
2
Universität St. Gallen / Institut für Marketing und Handel
2
AMA Summer Academic Conference <2021, Online>
1
AMACOM
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <1980, Dallas, Tex.>
1
Academy of Marketing Science / Annual Conference <2001, San Diego, Calif.>
1
Academy of Marketing Science / Annual Conference <2004, Vancouver, British Columbia>
1
Academy of Marketing Science / Annual Conference <2005, Tampa, Fla.>
1
Academy of Marketing Science / Annual Conference <2006, San Antonio, Tex.>
1
Academy of Marketing Science / Annual Conference <2013, Monterey, Calif.>
1
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
1
Academy of Marketing Science / Annual Conference <2020, Online>
1
Academy of Marketing Science / Annual Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2022, Monterrey>
1
Academy of Marketing Science / World Marketing Congress <2021, Online>
1
Association of Marketing Theory and Practice
1
Books on Demand GmbH <Norderstedt>
1
Bundesverband Deutscher Marktforscher
1
Center for Economic Research <Tilburg>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Cranfield School of Management
1
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Published in...
All
Journal of historical research in marketing
85
Marketing theory
83
European Journal of Marketing
74
SpringerLink / Bücher
67
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of marketing management : MM
60
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
49
Legends in marketing
40
Journal of business research : JBR
39
AMS review : official publication of the Academy of Marketing Science
36
Journal of Historical Research in Marketing
36
European journal of marketing : EJM
33
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Marketing Intelligence & Planning
29
Strategic Direction
29
History of marketing thought ; Volume 1
28
Marketing : ZFP ; journal of research and management
27
Springer eBook Collection / Business and Economics
27
History of marketing thought ; Volume 2
24
Journal of marketing
24
Journal of marketing research : JMR
24
Journal of macromarketing
22
Review of marketing research
22
SAGE library in marketing
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Major theoretical debates and contemporary issues in marketing theory
18
The SAGE handbook of marketing theory
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The development of marketing theory and its philosophical underpinnings
17
The history of marketing science
17
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
16
Journal of marketing education : JME
16
Lehrbuch
16
Australasian marketing journal
15
Critical marketing : issues in contemporary marketing
15
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
15
Journal of strategic marketing
15
The impact of theory on representations of the consumer and the marketing organisation
15
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Source
All
ECONIS (ZBW)
2,956
Other ZBW resources
265
RePEc
2
BASE
1
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1
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3,224
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1
A journey from customer acquisition to retention : an integrative model for guiding future gaming
marketing
research
Tuguinay, Jovanie
;
Prentice, Catherine
;
Moyle, Brent
; …
- In:
The Cornell hospitality quarterly
65
(
2024
)
3
,
pp. 335-353
Persistent link: https://www.econbiz.de/10014634757
Saved in:
2
Is segmentation a theory? : improving the theoretical basis of a foundational concept in business-to-business
marketing
Ritter, Thomas
;
Pedersen, Carsten Lund
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 82-92
Persistent link: https://www.econbiz.de/10014456187
Saved in:
3
Expanding understanding of brand value co-creation on social media from an S-D logic perspective : introducing structuration theory
Simmons, Geoffrey
;
Durkin, Mark
- In:
Marketing theory
23
(
2023
)
4
,
pp. 607-629
Persistent link: https://www.econbiz.de/10014631364
Saved in:
4
Identity-based authenticity of SMIs : conceptualization and empirical testing of the construct and its antecedents
Burmann, Christoph
;
Mahn, Luisa
-
2023
Persistent link: https://www.econbiz.de/10014326846
Saved in:
5
Some reflections on the state of business-to-business
marketing
research
Tzempelikos, Nektarios
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 119-130
Persistent link: https://www.econbiz.de/10013359015
Saved in:
6
Tribute to a
marketing
legend : commemorating the contributions of Shelby D. Hunt with implications for the future of
marketing
Donthu, Naveen
;
Lim, Weng Marc
;
Kumar, Satish
;
Pandey, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303767
Saved in:
7
Marketing
, synthesis and interdisciplinarity : reading with M.J.B.
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1876-1891
Persistent link: https://www.econbiz.de/10014450165
Saved in:
8
Marketing
: eine Einführung in die marktorientierte Unternehmensführung : mit 58 Übungsaufgaben und Lösungshinweisen
Olbrich, Rainer
-
2022
-
3., vollständig überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10012807106
Saved in:
9
Writing telepathy back into
marketing
theory
Tadajewski, Mark
- In:
Marketing theory
22
(
2022
)
3
,
pp. 421-443
Persistent link: https://www.econbiz.de/10013388910
Saved in:
10
Chartering
marketing
strategy and
marketing
management research toward greater relevance and impact
Madhavaram, Sreedhar
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014555572
Saved in:
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