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  • Search: subject:"Marketing: pricing"
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Subject
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marketing: pricing 18 marketing 4 Consumer behaviour 3 Konsumentenverhalten 3 Preismanagement 3 Pricing strategy 3 Revenue management 3 Theorie 3 Theory 3 inventory/production: deterministic models 3 inventory/production: policies 3 marketing: buyer behavior 3 pricing 3 Auction 2 Auction theory 2 Auctions 2 Auktion 2 Auktionstheorie 2 Buyer behavior 2 Market structure 2 Marketing: pricing 2 Marktstruktur 2 Preisdifferenzierung 2 Price discrimination 2 Revenue-Management 2 Segmentation 2 dynamic programming 2 marketing: distribution 2 microeconomics: market structure and pricing 2 Advertising 1 Bargaining theory 1 Bass diffusion 1 Cluster analysis 1 Clusteranalyse 1 Computerspiel 1 Duopol 1 Duopoly 1 EDLP 1 Euro 1 Euro area 1
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Undetermined 20
Type of publication
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Article 22
Type of publication (narrower categories)
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Article in journal 7 Aufsatz in Zeitschrift 7
Language
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Undetermined 15 English 7
Author
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Anderson, Chris K. 2 Xie, Xiaoqing 2 Banerjee, Avijit 1 Besanko, David 1 Boonstra, Anne 1 Bucki, Robert 1 Chu, Leon Yang 1 Clelland, Richard C. 1 Dada, Maqbool 1 Hauser, John R. 1 Hu, Bin 1 Jenčová, Sylvia 1 Joglekar, Prafulla N. 1 Keon, John W. 1 Kinberg, Yoram 1 Kohli, Rajeev 1 Leeflang, Peter S. H. 1 Litavcová, Eva 1 Liu, Yan 1 Lobel, Ilan 1 Mai, Yunke 1 Mesak, Hani I. 1 Monahan, James P. 1 Park, Heungsoo 1 Patankar, Jayprakash G. 1 Rao, Ambar G. 1 Shamir, Noam 1 Shin, Hyoduk 1 Simmie, Patricia 1 Simon, Hermann 1 Srikanth, K. N. 1 Suchánek, Petr 1 Sudit, Ephraim F. 1 Wernerfelt, Birger 1 Winston, Wayne L. 1 Worm, George H. 1 Zeithammer, Robert 1 Zhang, Dan 1 Štefko, Róbert 1
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Published in...
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Management Science 14 Management science : journal of the Institute for Operations Research and the Management Sciences 5 European Journal of Operational Research 1 European journal of operational research : EJOR 1 Prague economic papers : a bimonthly journal of economic theory and policy 1
Source
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RePEc 15 ECONIS (ZBW) 7
Showing 1 - 10 of 22
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Intraconsumer price discrimination with credit refund policies
Liu, Yan; Zhang, Dan - In: Management science : journal of the Institute for … 70 (2024) 10, pp. 6835-6851
Persistent link: https://www.econbiz.de/10015142170
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Optimizing free-to-play multiplayer games with premium subscription
Mai, Yunke; Hu, Bin - In: Management science : journal of the Institute for … 69 (2023) 6, pp. 3437-3456
Persistent link: https://www.econbiz.de/10014305689
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Revenue management and the rise of the algorithmic economy
Lobel, Ilan - In: Management science : journal of the Institute for … 67 (2021) 9, pp. 5389-5398
Persistent link: https://www.econbiz.de/10012650088
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Soft floors in auctions
Zeithammer, Robert - In: Management science : journal of the Institute for … 65 (2019) 9, pp. 4204-4221
Persistent link: https://www.econbiz.de/10012118555
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Strategic communication for capacity alignment with pricing in a supply chain
Chu, Leon Yang; Shamir, Noam; Shin, Hyoduk - In: Management science : journal of the Institute for … 63 (2017) 12, pp. 4366-4388
Persistent link: https://www.econbiz.de/10011785274
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Consumer's behaviour in East Slovakia after euro introduction during the crisis
Litavcová, Eva; Bucki, Robert; Štefko, Róbert; … - In: Prague economic papers : a bimonthly journal of … 24 (2015) 3, pp. 332-353
Persistent link: https://www.econbiz.de/10011292873
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Pricing and market segmentation using opaque selling mechanisms
Anderson, Chris K.; Xie, Xiaoqing - In: European Journal of Operational Research 233 (2014) 1, pp. 263-272
In opaque selling certain characteristics of the product or service are hidden from the consumer until after purchase, transforming a differentiated good into somewhat of a commodity. Opaque selling has become popular in service pricing as it allows firms to sell their differentiated products at...
Persistent link: https://www.econbiz.de/10010709933
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Pricing and market segmentation using opaque selling mechanisms
Anderson, Chris K.; Xie, Xiaoqing - In: European journal of operational research : EJOR 233 (2014) 1, pp. 263-272
Persistent link: https://www.econbiz.de/10010225249
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Optimal Price Skimming by a Monopolist Facing Rational Consumers
Besanko, David; Winston, Wayne L. - In: Management Science 36 (1990) 5, pp. 555-567
This paper considers the intertemporal pricing problem for a monopolist marketing a new product. The key feature differentiating this paper from the extant management science literature on intertemporal pricing is the assumption that consumers are intertemporal utility maximizers. A subgame...
Persistent link: https://www.econbiz.de/10009197808
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A Cooperative Game Theory Model of Quantity Discounts
Kohli, Rajeev; Park, Heungsoo - In: Management Science 35 (1989) 6, pp. 693-707
Quantity discounts offered by a monopolist are considered in the context of a bargaining problem in which the buyer and the seller negotiate over the order quantity and the average unit price. All-units and incremental quantity discounts that permit transaction at a negotiated outcome are...
Persistent link: https://www.econbiz.de/10009218062
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