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Search: subject:"Marketing–finance interface"
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Marketing-finance interface
30
marketing-finance interface
21
Börsenkurs
15
Share price
15
Capital income
11
Kapitaleinkommen
11
Customer satisfaction
9
Event study
9
Marketing management
9
Ankündigungseffekt
8
Announcement effect
8
Ereignisstudie
8
Firm performance
8
Kundenzufriedenheit
8
Marketingmanagement
8
Unternehmenserfolg
8
Advertising
7
Consumer behaviour
7
Firm value
7
Konsumentenverhalten
7
Marketing
7
Shareholder Value
7
Shareholder value
7
Theorie
7
Theory
7
Innovation
6
Unternehmenswert
6
Werbung
6
customer satisfaction
6
Aktienmarkt
5
Anlageverhalten
5
Behavioural finance
5
Beziehungsmarketing
5
Brand management
5
Markenführung
5
New product development
5
Produktentwicklung
5
Relationship marketing
5
Stock market
5
marketing–finance interface
5
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Online availability
All
Undetermined
44
Free
8
Type of publication
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Article
63
Book / Working Paper
1
Type of publication (narrower categories)
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Article in journal
56
Aufsatz in Zeitschrift
56
research-article
5
Hochschulschrift
1
Thesis
1
Language
All
English
62
Undetermined
2
German
1
Author
All
Tuli, Kapil R.
5
Hoffmann, Arvid O. I.
4
Hanssens, Dominique M.
3
Park, Kwangmin
3
Wies, Simone
3
Agarwal, Manoj Kumar
2
Albadvi, Amir
2
Bayer, Emanuel
2
Cheong, Chee Seng
2
Grewal, Rajdeep
2
Jang, Soocheong (Shawn)
2
Ketteler, Dana
2
Kurt, Didem
2
Lim, Leon Gim
2
Luo, Xueming
2
Malshe, Ashwin
2
Meyer, Heather M.
2
Mintz, Ofer
2
Moorman, Christine
2
Norouzi, Ashraf
2
Oh, Yun Kyung
2
Pauwels, Koen
2
Pupovac, Ljubomir
2
Skiera, Bernd
2
Srinivasan, Shuba
2
Ujah, Nacasius U.
2
Zurbruegg, Ralf
2
(Shawn) Jang, SooCheong
1
Akdeniz, M. Billur
1
Aspara, Jaakko
1
Avagyan, Vardan
1
Bahmani, Navid
1
Bendig, David
1
Bharadwaj, Sundar G.
1
Brady, Mairead
1
Brettel, Malte
1
Bărbulescu Robinson, Adina
1
Camacho, Nuno
1
Cao, Zixia
1
Carrillat, François A.
1
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Published in...
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Journal of marketing
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of the Academy of Marketing Science
5
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of marketing research : JMR
2
Australian journal of management
1
Corporate Communications: An International Journal
1
Entrepreneurship research journal : ERJ
1
European journal of marketing
1
European research studies
1
International Journal of Bank Marketing
1
International Journal of Contemporary Hospitality Management
1
International journal of bank marketing
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
Journal of business economics and management
1
Journal of business research : JBR
1
Journal of marketing analytics : JMA
1
Journal of retailing
1
Journal of strategic marketing
1
Management Research Review
1
Management research review
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing Intelligence & Planning
1
Marketing Letters
1
Marketing Science
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Marketing science
1
Qualitative market research : an international journal
1
The international journal of bank marketing : IJBM
1
The journal of applied business research
1
The journal of product & brand management
1
Tourism economics : the business and finance of tourism and recreation
1
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ECONIS (ZBW)
57
Other ZBW resources
5
RePEc
2
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1
So, Sue me…if you can! : how legal changes diminishing managers' risk of being held liable by shareholders affect firms' likelihood to recall products
Hoffmann, Arvid O. I.
;
Cheong, Chee Seng
;
Phan Hoang Long
; …
-
2024
Persistent link: https://www.econbiz.de/10015373395
Saved in:
2
Financial returns to corporate brand extensions : does typicality matter?
Sezen, Burcu
;
Hanssens, Dominique M.
- In:
Journal of marketing analytics : JMA
11
(
2023
)
3
,
pp. 287-296
Persistent link: https://www.econbiz.de/10014374831
Saved in:
3
Innovation imprinting : why some firms beat the post-ipo innovation slump
Wies, Simone
;
Moorman, Christine
;
Chandy, Rajesh K.
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 232-252
Persistent link: https://www.econbiz.de/10014245085
Saved in:
4
Franchising structure changes and shareholder value : evidence from store buybacks and refranchising
Sadovnikova, Anna
;
Kacker, Manish
;
Mishra, Saurabh
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1098-1117
Persistent link: https://www.econbiz.de/10014336208
Saved in:
5
Bridging the marketing-finance divide : use of customer voice in managerial decision-making
Saxena, Deepak
;
Brady, Mairead
;
Lamest, Markus
; …
- In:
Qualitative market research : an international journal
25
(
2022
)
3
,
pp. 361-382
Persistent link: https://www.econbiz.de/10013380482
Saved in:
6
The effect of marketing department power on investor responses to announcements of AI-embedded new product innovations
Padigar, Manjunath
;
Pupovac, Ljubomir
;
Sinha, Ashish
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1277-1298
Persistent link: https://www.econbiz.de/10013463926
Saved in:
7
Should B2B start-ups invest in marketing?
Mintz, Ofer
;
Lilien, Gary L.
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 220-237
Persistent link: https://www.econbiz.de/10014530422
Saved in:
8
Helping consumers weather the storm : the impact of consumer-targeted resiliency programs on firm value
Bahmani, Navid
;
Yazdanparast, Atefeh
- In:
International journal of bank marketing
42
(
2024
)
5
,
pp. 981-1006
Persistent link: https://www.econbiz.de/10015057257
Saved in:
9
Reported and communicated shifts in strategic emphasis and firm performance
Gensler, Sonja
;
Oehring, Karlo
;
Wiesel, Thorsten
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 220-240
Persistent link: https://www.econbiz.de/10015057434
Saved in:
10
Tarred with the same brush? : advertising share of voice and stock price synchronicity
Cheong, Chee Seng
;
Hoffmann, Arvid O. I.
;
Zurbruegg, Ralf
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 118-140
Persistent link: https://www.econbiz.de/10012662145
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