Nicolau, Ana-Irina; Musetescu, Adina; Mionel, Oana - In: Knowledge Horizons - Economics 6 (2014) 2, pp. 166-169
Marketing is, essentially, an activity pertaining to the enterprise, which involves planning and execution of the marketing mix for ideas, products and services in an exchange that not only meets the current needs of the consumer, but also participates and creates future needs that will bring...