Search Results - subject:"Marketing Applications"

Data mining in marketing : 15th International Workshop on Data Mining in Marketing, DMM 2019, New York, USA, July 19, 2019 : proceedings

Perner, Petra (ed.) - International Workshop on Data Mining in Marketing … - 2019

Persistent link: https://www.econbiz.de/10012430815

Consumer attitudes toward the adoption of mobile marketing in Namibia

Maseke, Bernardus Franco - In: International journal of markets and business systems 4 (2020) 1, pp. 42-80

Persistent link: https://www.econbiz.de/10012253763

Soul and machine (learning)

Proserpio, Davide; Hauser, John R.; Liu, Xiao; Amano, … - In: Marketing letters : a journal of research in marketing 31 (2020) 4, pp. 393-404

Persistent link: https://www.econbiz.de/10012417693

Artificial intelligence : redefining marketing management and the customer experience

McDowell Marinchak, Christina L.; Forrest, Edward; … - In: International journal of e-entrepreneurship and … 8 (2018) 2, pp. 14-24

Persistent link: https://www.econbiz.de/10011930521

Artificial Intelligence: Redefining Marketing Management and the Customer Experience

Marinchak, Christina McDowell; Forrest, Edward; Hoanca, … - In: International Journal of E-Entrepreneurship and … 8 (2018) 2, pp. 14-24

in the marketing process: the exponential increase in the number, variety and capability of marketing applications …

Persistent link: https://www.econbiz.de/10012044354

How Consumers Trade Off Behavioural Costs and Benefits

Verhallen, Theo M.M.; Fred van Raaij, W. - In: European Journal of Marketing 20 (1986) 3/4, pp. 19-34

behaviour. A behavioural model is proposed, in which cost‐benefit trade‐offs of behaviours play a central role. Some marketing … applications on the evaluation of products, on the prediction of behavioural intentions and on shopping behaviour are discussed. …

Persistent link: https://www.econbiz.de/10014724798