Search Results - subject:"Marketing Campaigns"

Effects of difference age and information searching level on attitudes toward innovative product

Lee, Sinae; Min, Dongwon - In: Asia marketing journal 25 (2023) 1, pp. 15-25

Persistent link: https://www.econbiz.de/10014309169

Boost your email marketing campaign! : emojis as visual stimuli to influence customer engagement

Valenzuela-Gálvez, E. Sophía; Garrido-Morgado, Álvaro; … - In: Journal of research in interactive marketing : … 17 (2023) 3, pp. 337-352

Persistent link: https://www.econbiz.de/10014313399

Agile Marketing : Implementing Scrum in a Marketing Environment

Kihlstrom, Greg - 2025

In today's AI-driven world, effective communication with intelligent systems has become a necessity rather than a luxury. This book, Optimizing Prompt Engineering for Generative AI serves as your comprehensive guide to mastering the art and science of crafting compelling prompts that unlock the...

Persistent link: https://www.econbiz.de/10015441496

Exploring the reduction of consumer racial discrimination in brand campaigns

Thomas, Simone; Steenkamp, Pieter; Schmidt, Holger - In: Forum Markenforschung 2023 : Tagungsband der Konferenz …, (pp. 73-84). 2025

Persistent link: https://www.econbiz.de/10015191889

Crafting inclusive marketing campaigns : insights and influential factors in the Indian context

Upadhyay, Saurabh; Tuli, Nikhita; Kumar, Harish - In: Australasian marketing journal : AMJ ; official journal … 32 (2024) 3, pp. 223-238

Persistent link: https://www.econbiz.de/10015137917

Providing a framework and guidelines for sport organizations to understand and predict sport consumer behavior

Trail, Galen - In: International journal of sports marketing & sponsorship 25 (2024) 2, pp. 213-226

Persistent link: https://www.econbiz.de/10014505023

Case 15: OREO X BLACKPINK : from black-white to BLACKPINK

Yee Wen Lim; French, Juliana Angeline; Shafiullah Anis - In: Marketing Case Studies in Emerging Markets : …, (pp. 205-217). 2024

Persistent link: https://www.econbiz.de/10014528181

The implications of Facebook in political marketing campaigns in Croatia

Martinović, Maja; Pirić, Valentina; Krkač, Kristijan - In: Central European business review : CEBR 9 (2020) 4, pp. 73-95

Persistent link: https://www.econbiz.de/10012295117

Obligatory publicity increasescharitable acts

Yang, Adelle X.; Hsee, Christopher K. - In: Journal of consumer research : JCR ; an … 48 (2022) 5, pp. 839-857

Persistent link: https://www.econbiz.de/10012877880

Evaluating the effectiveness of marketing campaigns for malls using a novel interpretable machine learning model

Wang, Tong; He, Cheng; Jin, Fujie; Hu, Yu Jeffrey - In: Information systems research : ISR 33 (2022) 2, pp. 659-677

Persistent link: https://www.econbiz.de/10013363092

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