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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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IMC
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integrated marketing communications
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Advertising effects
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Bibliometrics
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Barrio-García, Salvador del
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Bergkvist, Lars
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Chu, Guangzhi
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Hjalmarson, Hanna
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Mägi, Anne W.
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International journal of advertising : the quarterly review of marketing communications
European Journal of Marketing
66
Marketing Intelligence & Planning
48
Journal of Consumer Marketing
28
Strategic Direction
21
Corporate Communications: An International Journal
18
European journal of marketing : EJM
18
Journal of marketing communications
18
Journal of Product & Brand Management
15
International Marketing Review
13
Journal of Research in Interactive Marketing
12
Journal of Communication Management
11
Journal of Services Marketing
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Journal of Business & Industrial Marketing
8
Journal of business research : JBR
8
Qualitative Market Research: An International Journal
6
Проблемы современной экономики
6
Corporate communications : an international journal
5
International Journal of Bank Marketing
5
Journal of marketing
5
Revista de Marketing Online (Journal of Online Marketing)
5
Бизнес Информ
5
Annals of marketing-mba
4
European Business Review
4
European journal of marketing
4
International Journal of Retail & Distribution Management
4
Journal of Social Marketing
4
Tržište/Market
4
Young Consumers
4
ИЗВЕСТИЯ САНКТ-ПЕТЕРБУРГСКОГО УНИВЕРСИТЕТА ЭКОНОМИКИ И ФИНАНСОВ
4
Asia Pacific Journal of Marketing and Logistics
3
Business horizons
3
International journal of advertising : the review of marketing communications
3
International journal of internet marketing and advertising : IJIMA
3
Journal of Indian Business Research
3
Journal of Small Business and Enterprise Development
3
Management Research Review
3
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
3
Problems and perspectives in management : PPM ; international research journal
3
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A new model of how celebrity endorsements work : attitude toward the endorsement as a mediator of celebrity source and endorsement effects
Bergkvist, Lars
;
Hjalmarson, Hanna
;
Mägi, Anne W.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 171-184
Persistent link: https://www.econbiz.de/10011581100
Saved in:
2
IMC in an emerging economy : the Chinese perspective
Schultz, Don E.
;
Chu, Guangzhi
;
Zhao, Beryl
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 200-215
Persistent link: https://www.econbiz.de/10011581123
Saved in:
3
Discovering prominent themes in integrated marketing communication research from 1991 to 2012 : a co-word analytic approach
Muñoz-Leiva, Francisco
;
Porcu, Lucia
;
Barrio-García, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 678-701
Persistent link: https://www.econbiz.de/10011547711
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