Moise –Þiþei Adina; Daniel, Moise; Anca-Francisca, … - In: Ovidius University Annals, Economic Sciences Series XII (2012) 1, pp. 1041-1044
Marketing communication is for competitors from Europe a strategy for highly competitive markets where they operate. The use of different marketing tactics of the communication involves choosing those communication techniques aimed at positive results consistent with objectives. In this respect,...