Hočevar, Nina; Žabkar, Vesna; Mumel, Damijan - In: Tržište/Market 19 (2007) 2, pp. 159-171
of integrated marketing communications. At the same time, some authors believe that this relationship should be explored … involvement and the degree of integrated marketing communications. Our research established that a greater involvement of top … management in marketing communications could be associated with a higher degree of IMC. Investigating the relationship between …