In today's AI-driven world, effective communication with intelligent systems has become a necessity rather than a luxury. This book, Optimizing Prompt Engineering for Generative AI serves as your comprehensive guide to mastering the art and science of crafting compelling prompts that unlock the...

Part I: Data -- Chapter 1: Social Media Data -- Chapter 2: From Data to Insights -- Chapter 3: Luis Madureira -- Part II: Defining Analytics in Social Media and Types of Analytics Tools -- Chapter 4: Analytics in Social Media -- Chapter 5: Dedicated vs. Hybrid Tools -- Chapter 6: Alexander and...

The Customer Equity and Lifetime Management (CELM) solution is based on a decision-support system that offers marketing managers a scientific framework for the optimal planning and budgeting of targeted marketing campaigns to maximize return on marketing investments. The CELM technology combines...