Search Results - subject:"Marketing Strategy Implementation"

Entrepreneurial marketing strategy in craft-based businesses in an emerging market : a qualitative interpretivist approach

Saiyed, Abrar Ali; Shaikh, Ateeque; Gupta, Suruchika - In: Journal of research in marketing and entrepreneurship 26 (2024) 2, pp. 279-302

Persistent link: https://www.econbiz.de/10014506561

The role of SME’s owner-manager decision-making styles in marketing strategies and organizational performance

Seronato, Kelly Mara; Martins, Tomas Sparano - In: Journal of Research in Marketing and Entrepreneurship 26 (2024) 4, pp. 612-641

Purpose Although studies have analyzed individual factors and their impact on marketing strategies and organizational performance, little is known about the owner-manager’s decision-making style. In the marketing literature of micro, small and medium enterprises (SMEs), little attention has...

Persistent link: https://www.econbiz.de/10015352490

Marketing strategy implementation impediments and remedies : a multi-level theoretical framework within the sales-marketing interface

Malshe, Avinash; Hughes, Douglas E.; Good, Valerie; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 3, pp. 824-846

Persistent link: https://www.econbiz.de/10013399628

The innovation orientation influence on architectural marketing capabilities and the impact on innovation performance

Pscheidt-Gieseler, Tatiane Cristina; Didonet, Simone Regina - In: International journal of business innovation and research 15 (2018) 3, pp. 277-300

Persistent link: https://www.econbiz.de/10011954642

The application of human resource management policies within the marketing organization : the impact on business and marketing strategy implementation

Olson, Eric M.; Slater, Stanley F.; Hult, G. Tomas M.; … - In: Industrial marketing management : the international … 69 (2018), pp. 62-73

Persistent link: https://www.econbiz.de/10011822293

A contingency model of marketing dashboards and their influence on marketing strategy implementation speed and market information management capability

Krush, Michael T.; Agnihotri, Raj; Trainor, Kevin J. - In: European Journal of Marketing 50 (2016) 12, pp. 2077-2102

practitioners. This study examines two critical outcomes of marketing dashboards: marketing strategy implementation speed and market … demonstrate that marketing dashboards are significantly related to marketing strategy implementation speed and market information … effect on the relationship between marketing dashboards and marketing strategy implementation speed. Marketing strategy …

Persistent link: https://www.econbiz.de/10014723955

A contingency model of marketing dashboards and their influence on marketing strategy implementation speed and market information management capability

Krush, Michael T.; Agnihotri, Raj; Trainor, Kevin J. - In: European journal of marketing : EJM 50 (2016) 12, pp. 2077-2102

Persistent link: https://www.econbiz.de/10011629283

The Role of Ambidexterity in Marketing Strategy Implementation: Resolving the Exploration-Exploitation Dilemma

Prange, Christiane; Schlegelmilch, Bodo B. - In: BuR - Business Research 2 (2009) 2, pp. 215-240

Formulating consistent marketing strategies is a difficult task, but successfully implementing them is even more challenging. This is even more pertinent as marketing strategies quite often incorporate inherent conflicts between major breakthroughs and consolidation. Consequently, marketers need...

Persistent link: https://www.econbiz.de/10010421343

The Role of Ambidexterity in Marketing Strategy Implementation: Resolving the Exploration-Exploitation Dilemma

Prange, Christiane; Schlegelmilch, Bodo B. - 2009

Persistent link: https://www.econbiz.de/10009447477

The Role of Ambidexterity in Marketing Strategy Implementation: Resolving the Exploration-Exploitation Dilemma

Prange, Christiane; Schlegelmilch, Bodo B. - In: BuR - Business Research 2 (2009) 2, pp. 215-240

Marketing Strategy Implementation: Resolving the Exploration-Exploitation Dilemma Christiane Prange, EM Lyon Business School … strategy implementation, exploration, exploitation, ambidex- terity Manuscript received November 19, 2008, accepted by … dilemmas and support strategy implementation by drawing on ambidextrous designs. Keywords: marketing dilemmas, marketing …

Persistent link: https://www.econbiz.de/10010615528