Search Results - subject:"Marketing Strategy Implementation"

Marketing strategy implementation : why is it so hard?

Morgan, Neil A.; Menon, Ajay; Jaworski, Bernard J.; … - In: Journal of business research : JBR 190 (2025), pp. 1-18

Persistent link: https://www.econbiz.de/10015419787

Entrepreneurial marketing strategy in craft-based businesses in an emerging market : a qualitative interpretivist approach

Saiyed, Abrar Ali; Shaikh, Ateeque; Gupta, Suruchika - In: Journal of research in marketing and entrepreneurship 26 (2024) 2, pp. 279-302

Persistent link: https://www.econbiz.de/10014506561

The role of SME’s owner-manager decision-making styles in marketing strategies and organizational performance

Seronato, Kelly Mara; Martins, Tomás Sparano - In: Journal of research in marketing and entrepreneurship 26 (2024) 4, pp. 612-641

Persistent link: https://www.econbiz.de/10015419272

Marketing strategy implementation impediments and remedies : a multi-level theoretical framework within the sales-marketing interface

Malshe, Avinash; Hughes, Douglas E.; Good, Valerie; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 3, pp. 824-846

Persistent link: https://www.econbiz.de/10013399628

The innovation orientation influence on architectural marketing capabilities and the impact on innovation performance

Pscheidt-Gieseler, Tatiane Cristina; Didonet, Simone Regina - In: International journal of business innovation and research 15 (2018) 3, pp. 277-300

Persistent link: https://www.econbiz.de/10011954642

The role of SME’s owner-manager decision-making styles in marketing strategies and organizational performance

Seronato, Kelly Mara; Martins, Tomas Sparano - In: Journal of Research in Marketing and Entrepreneurship 26 (2024) 4, pp. 612-641

Purpose Although studies have analyzed individual factors and their impact on marketing strategies and organizational performance, little is known about the owner-manager’s decision-making style. In the marketing literature of micro, small and medium enterprises (SMEs), little attention has...

Persistent link: https://www.econbiz.de/10015352490

The application of human resource management policies within the marketing organization : the impact on business and marketing strategy implementation

Olson, Eric M.; Slater, Stanley F.; Hult, G. Tomas M.; … - In: Industrial marketing management : the international … 69 (2018), pp. 62-73

Persistent link: https://www.econbiz.de/10011822293

A contingency model of marketing dashboards and their influence on marketing strategy implementation speed and market information management capability

Krush, Michael T.; Agnihotri, Raj; Trainor, Kevin J. - In: European journal of marketing : EJM 50 (2016) 12, pp. 2077-2102

Persistent link: https://www.econbiz.de/10011629283

A contingency model of marketing dashboards and their influence on marketing strategy implementation speed and market information management capability

Krush, Michael T.; Agnihotri, Raj; Trainor, Kevin J. - In: European Journal of Marketing 50 (2016) 12, pp. 2077-2102

practitioners. This study examines two critical outcomes of marketing dashboards: marketing strategy implementation speed and market … demonstrate that marketing dashboards are significantly related to marketing strategy implementation speed and market information … effect on the relationship between marketing dashboards and marketing strategy implementation speed. Marketing strategy …

Persistent link: https://www.econbiz.de/10014723955

The role of marketing managers' commitment and involvement in marketing strategy implementation

Ramaseshan, B.; Ishak, Asmai; Rabbance, Fazlul K. - In: Journal of strategic marketing 21 (2013) 6, pp. 465-483

Persistent link: https://www.econbiz.de/10010207316