Search Results - subject:"Marketing Teams"

Streamlining marketing activities : essential tools for organizational success

Zhylinska, Oksana; Sviderska, Nadiia - In: Technology audit and production reserves 1 (2024) 4/75, pp. 27-32

Persistent link: https://www.econbiz.de/10014507360

Agile Marketing : Implementing Scrum in a Marketing Environment

Kihlstrom, Greg - 2025

In today's AI-driven world, effective communication with intelligent systems has become a necessity rather than a luxury. This book, Optimizing Prompt Engineering for Generative AI serves as your comprehensive guide to mastering the art and science of crafting compelling prompts that unlock the...

Persistent link: https://www.econbiz.de/10015441496

Erfolgsfaktor Mensch im Online-Marketing : Mit KI-Kompetenz und Soft Skills sicher in die Zukunft

Bockhorni, Markus; Beauchamp, Claudia - 2025 - 2., vollständig überarbeitete Auflage

Das Online-Marketing auf dem Weg in die Zukunft -- KI-Kompetenz und fachliche Skills -- Der Unterschied zur Maschine: soziale Kompetenzen des Menschen -- Die wichtigsten Sozialkompetenzen im Online-Marketing -- Lebenslanges Lernen als Überlebensstrategie.

Persistent link: https://www.econbiz.de/10015533744

Proximal and distal influences on project creativity in international marketing teams

Suh, Taewon; Badrinarayanan, Vishag - In: International Marketing Review 31 (2014) 3, pp. 283-307

international marketing teams and creativity in marketing research and practice, little attention has focussed on project creativity … in international marketing teams. This study represents an initial effort toward filling the void and identifying certain … proximal and distal factors as relevant antecedents of project creativity in international marketing teams. In addition …

Persistent link: https://www.econbiz.de/10014828441

How can chief marketing officers strengthen their influence? : a social capital perspective across six country groups

Engelen, Andreas; Lackhoff, Fritz; Schmidt, Susanne - In: Journal of international marketing 21 (2013) 4, pp. 88-109

Persistent link: https://www.econbiz.de/10010233201