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  • Search: subject:"Marketing and operation interface"
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Advertising 1 Advertising effects 1 Advertising response function 1 Decision-making 1 Inventory model 1 Lagerhaltungsmodell 1 Marketing and operation interface 1 Mathematical programming 1 Mathematische Optimierung 1 Newsvendor problem with advertising 1 Operations Research 1 Operations research 1 Stochastic optimization 1 Theorie 1 Theory 1 Werbewirkung 1 Werbung 1
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English 1
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Haugen, Kjetil, K. 1 Hrabec, Dušan 1 Popela, Pavel 1
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Review of managerial science 1
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ECONIS (ZBW) 1
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The newsvendor problem with advertising : an overview with extensions
Hrabec, Dušan; Haugen, Kjetil, K.; Popela, Pavel - In: Review of managerial science 11 (2017) 4, pp. 767-787
Persistent link: https://www.econbiz.de/10011721999
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