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Search: subject:"Marketing campaign"
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Marketing management
8
Marketingmanagement
8
Internet marketing
7
Online-Marketing
7
Marketing
4
Marketing campaign
4
Social Web
4
Social web
4
Corporate Social Responsibility
2
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2
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2
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2
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2
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direct marketing campaign
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marketing campaign
2
AIDA model
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1
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1
Australien
1
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Behaviour change marketing Behaviour change campaign
1
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1
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1
Cause-related marketing
1
Cause-related marketing campaign
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1
Celebrity selection
1
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Acharya, Ram N.
1
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1
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1
Brañas-Garza, Pablo
1
Burnaz, Sebnem
1
Campbell, Colin L.
1
Carrasco Gubernatis, Diego Adolfo
1
Cazorla-Artiles, José M.
1
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1
Chohan, Raeesah
1
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1
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1
Coelho, Vitor N.
1
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1
Dubey, Ashish
1
Eugenio-Martin, Juan L.
1
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1
Faruque, Safique Ahmed
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Key, Thomas Martin
1
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1
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1
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1
Li, Manning
1
Liu, Gordon
1
Loton, Carolyn
1
Lourenço, Helena
1
Lust, Thibaut
1
Ma, Guanghui
1
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1
Min, Jihong
1
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Agricultural and Applied Economics Association - AAEA
1
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Business horizons
3
2002 Annual meeting, July 28-31, Long Beach, CA
1
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
1
Computers & operations research : and their applications to problems of world concern ; an international journal
1
Documentos de trabajo
1
Global strategy journal
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of business information systems : IJBIS
1
Journal of business ethics : JOBE
1
Journal of marketing
1
Journal of marketing analytics : JMA
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Studies and Scientific Researches. Economics Edition
1
The journal of applied business research
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
16
RePEc
2
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1
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10
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date (oldest first)
1
MNCs' corporate social irresponsibility and foreign subsidiary performance
Nuruzzaman, N.
;
Makarius, Erin E.
;
Mukherjee, Debmalya
; …
- In:
Global strategy journal
14
(
2024
)
3
,
pp. 509-541
Persistent link: https://www.econbiz.de/10015097568
Saved in:
2
Diffusion of mobile banking among rural women: Incentivizing local leaders vs. a
marketing
campaign
Brañas-Garza, Pablo
;
Kovářík, Jaromír
; …
-
2024
Persistent link: https://www.econbiz.de/10015166474
Saved in:
3
The Digital Marketer's Playbook : How to Effectively Collaborate with Agencies, Freelancers, and Digital Marketing Experts
Carrasco Gubernatis, Diego Adolfo
-
2024
for a Successful Digital
Marketing
Campaign
-- CHAPTER 27 Setting Marketing Goals - Crafting Strategic Objectives for …
Persistent link: https://www.econbiz.de/10015162679
Saved in:
4
A gateway toward truly responsive customers : using the uplift modeling to increase the performance of a B2B
marketing
campaign
Sanisoglu, Meltem
;
Burnaz, Sebnem
;
Kaya, Tolga
- In:
Journal of marketing analytics : JMA
12
(
2024
)
4
,
pp. 909-924
Persistent link: https://www.econbiz.de/10015138149
Saved in:
5
Mental health, alcohol and other drugs : after hours crisis marketing initiative, a unique and local social
marketing
campaign
within a regional and rural Australian setting
Loton, Carolyn
;
Neal, Melissa
- In:
Broadening cultural horizons in social marketing : …
,
(pp. 125-152)
.
2021
Persistent link: https://www.econbiz.de/10012317864
Saved in:
6
NFT marketing : how marketers can use nonfungible tokens in their campaigns
Chohan, Raeesah
;
Paschen, Jeannette
- In:
Business horizons
66
(
2023
)
1
,
pp. 43-50
Persistent link: https://www.econbiz.de/10013534393
Saved in:
7
Optimal targeting of latent tourism demand segments
Cazorla-Artiles, José M.
;
Eugenio-Martin, Juan L.
- In:
Tourism management : research, policies, practice
95
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013534445
Saved in:
8
The puzzle of experience vs. memory : peak-end theory and strategic gamification design in M-commerce
Li, Manning
;
Jiang, Zhenhui
;
Ma, Guanghui
- In:
Information & management : the internat. journal of …
60
(
2023
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014303267
Saved in:
9
Celebrity selection in social media ecosystems : a flexible and interactive framework
Shukla, Shekhar
;
Dubey, Ashish
- In:
Journal of research in interactive marketing : …
16
(
2022
)
2
,
pp. 189-220
Persistent link: https://www.econbiz.de/10013277400
Saved in:
10
Regulating product recall compliance in the digital age : evidence from the "safe cars save lives" campaign
Pagiavlas, Sotires
;
Kalaignanam, Kartik
;
Gill, Manpreet
; …
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 135-152
Persistent link: https://www.econbiz.de/10013390588
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