Search Results - subject:"Marketing channel"

Bundling products and service on influencer channels

Xie, Lei; Guo, Guangtao; Chen, Jiao - In: Journal of retailing and consumer services 79 (2024), pp. 1-13

Persistent link: https://www.econbiz.de/10015098580

Robert F. Lusch : mentor, collaborator, and colleague

Brown, James R. - In: Journal of macromarketing 43 (2023) 1, pp. 36-38

Persistent link: https://www.econbiz.de/10014233660

Agricultural produce supply chain network of capsicum : empirical evidence from India

Thakur, Pankaj; Mehta, Piyush; Lal, Priyanka; … - In: Economies : open access journal 12 (2024) 1, pp. 1-21

Vegetables are important for both nutritional and economic stability and contribute significantly to the agricultural landscape of India. The demand for vegetables is rising, driven by population growth and increased awareness of their benefits. This empirical study highlights the dynamics of...

Persistent link: https://www.econbiz.de/10014496969

Active or passive? : examination of dependency behavior in marketing channels in China

Wei, Ruifeng; Zhuang, Guijun; Pang, Fanglan - In: Journal of business-to-business marketing 30 (2023) 3, pp. 297-310

Persistent link: https://www.econbiz.de/10014454760

How does who-you-sell-to affect your extent of market participation? : evidence from smallholder maize farmers in Northern Ghana

Mzyece, Agness; Shanoyan, Aleksan; Amanor-Boadu, Vincent; … - In: Cogent economics & finance 11 (2023) 1, pp. 1-17

This study examines the effect of marketing channel choice on the extent of market participation, with the goal of …

Persistent link: https://www.econbiz.de/10014500669

Drivers, barriers, and challenges in NRevPAR and RevPAC adoption : towards a revenue management adoption scale

Huey Chern Boo; Remy, Detlev; Lee, Kuan-Huei - In: International journal of hospitality management 127 (2025), pp. 1-15

Persistent link: https://www.econbiz.de/10015375372

Price relationships between differentiated agricultural products : do energy and climate shocks matter?

Salazar, César; Acuña-Duarte, Andrés A.; Gil, José … - In: Agricultural and Food Economics : AFE 13 (2025) 1, pp. 1-26

that the marketing channel is a relatively more important attribute than product quality in price determination, with …

Persistent link: https://www.econbiz.de/10015375970

Targeting online sales through last-mile delivery platform integration

Park, Kevin H.; Pan, Xiaodan; Dresner, Martin - In: Journal of operations management 71 (2025) 2, pp. 195-219

Persistent link: https://www.econbiz.de/10015376771

The impact of brand equity on vertical integration in franchise systems

Kayed, Mohammad; Kacker, Manish; Wu, Ruhai; Sadeh, Farhad - In: Journal of retailing 101 (2025) 2, pp. 197-216

Persistent link: https://www.econbiz.de/10015427543

Why do customers choose online or offline channels? : a framework of motives and its application in an international context

Zielke, Stephan; Komor, Marcin - In: Journal of retailing and consumer services 82 (2025), pp. 1-15

Persistent link: https://www.econbiz.de/10015441068