Offers a response to recent criticisms of the use of expert systems in marketing. While noting the criticisms, argues that there is still some potential value in the approach because expert systems or, more appropriately, knowledge‐based systems offer the possibility of modelling the...

In the face of the failure of command economic systems and the introduction of free‐market principles in Central and Eastern Europe, there will be an increasing need to provide timely and relevant information to business people who may be interested in marketing their products or services to...