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Search: subject:"Marketing decision variables"
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Automobile market
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BVAR models
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Forecast accuracy
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Impulse response analysis
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Marketing decision variables
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Specification of marketing priors
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variance decomposition
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Ramos, Francisco F. R.
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Forecasting market shares using VAR and BVAR models: A comparison of their forecasting performance
Ramos, Francisco F. R.
-
EconWPA
-
1996
forecast the market share. The model includes five
marketing
decision
variables
.The Bayesian prior is selected on the basis of …
Persistent link: https://www.econbiz.de/10005119163
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