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~type_genre:"Festschrift"
~isPartOf:"Legends in marketing"
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Marketing management
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Legends in marketing
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Legends in marketing: Christian Grönroos
Grönroos, Christian
-
2013
Persistent link: https://www.econbiz.de/10010234428
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2
Marketing strategy: customer
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204930
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3
Marketing strategy: firm
Kumar, V.
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2012
Persistent link: https://www.econbiz.de/10010204931
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4
Marketing research: new methodology
Kumar, V.
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2012
Persistent link: https://www.econbiz.de/10010204932
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5
Marketing research: applications
Kumar, V.
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2012
Persistent link: https://www.econbiz.de/10010204933
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6
Forecasting in marketing
Kumar, V.
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2012
Persistent link: https://www.econbiz.de/10010204934
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