Search Results - subject:"Marketing risk"

Management of marketing risks in sustainable development

Ostapchuk, Anatolii; Karpenko, Larysa; Abuselidze, George; … - In: E3S Web of Conferences 371 (2023), pp. 1-7

attention is paid to the role of marketing research as an important stage of marketing risk analysis for the development of … effective marketing strategies. The main stages of marketing risk management are defined, which include: their analysis and …

Persistent link: https://www.econbiz.de/10013554867

Improving new product development performance by risk management

Salavati, Mehran; Tuyserkani, Milad; Mousavi, Seyyede … - In: Journal of Business & Industrial Marketing 31 (2016) 3, pp. 418-425

Purpose The principal aim of this study is to investigate the relationship between technological, marketing, organizational and commercialization risk management on new product development (NPD) performance. Design/methodology/approach Based on questionnaire, the data were collected from a...

Persistent link: https://www.econbiz.de/10014843975

Improving new product development performance by risk management

Salavati, Mehran; Tuyserkani, Milad; Mousavi, Seyyede … - In: The journal of business & industrial marketing 31 (2016) 3, pp. 418-425

Persistent link: https://www.econbiz.de/10011524035