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Marketing strategy process comprehensiveness
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Marketingmanagement
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Chng, Daniel Han Ming
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Journal of the Academy of Marketing Science
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Managers’ marketing strategy decision making during performance decline and the moderating influence of incentive pay
Chng, Daniel Han Ming
;
Shih, Eric
;
Rodgers, Matthew S.
; …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 629-647
Persistent link: https://www.econbiz.de/10011340267
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