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~person:"Hauser, John R."
~person:"Brown, Stephen"
~isPartOf:"The Routledge companion to contemporary brand management"
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The Routledge companion to contemporary brand management
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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From Little's law to marketing science : essays in honor of John D.C. Little
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Dead brand walking : on the paradoxes and perversities of branding
Brown, Stephen
- In:
The Routledge companion to contemporary brand management
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(pp. 92-106)
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2016
Persistent link: https://www.econbiz.de/10011515370
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