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~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Darroch, Jenny"
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Journal of the Academy of Marketing Science
Journal of research in marketing and entrepreneurship : JRME
1
The Drucker difference : what the world's greatest management thinker means to today's business leaders
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Drucker on marketing : an interview with Peter Drucker
Drucker, Peter F.
;
Darroch, Jenny
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 8-11
Persistent link: https://www.econbiz.de/10003830054
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Special issue: A tribute to Peter Drucker
Darroch, Jenny
(
contributor
)
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2009
Persistent link: https://www.econbiz.de/10003830117
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