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~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Darroch, Jenny"
~person:"Crosno, Jody L."
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Journal of the Academy of Marketing Science
Journal of marketing theory and practice
1
Journal of research in marketing and entrepreneurship : JRME
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The Drucker difference : what the world's greatest management thinker means to today's business leaders
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Brand personality appeal : conceptualization and empirical validation
Freling, Traci H.
;
Crosno, Jody L.
;
Henard, David H.
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
3
,
pp. 392-406
Persistent link: https://www.econbiz.de/10009295487
Saved in:
2
Drucker on marketing : an interview with Peter Drucker
Drucker, Peter F.
;
Darroch, Jenny
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 8-11
Persistent link: https://www.econbiz.de/10003830054
Saved in:
3
Special issue: A tribute to Peter Drucker
Darroch, Jenny
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003830117
Saved in:
4
A meta-analytic review of opportunism in exchange relationships
Crosno, Jody L.
;
Dahlstrom, Robert
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 191-201
Persistent link: https://www.econbiz.de/10003725637
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