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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Brand management"
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Journal of the Academy of Marketing Science
SpringerLink / Bücher
8
Journal of business research : JBR
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Marketing : ZFP ; journal of research and management
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Springer eBook Collection / Business and Economics
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Industrial marketing management : the international journal for industrial and high-tech firms
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Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
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Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
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Applied Marketing Science / Angewandte Marketingforschung
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Brand management ; Vol. 2
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Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
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Enterprise as an instrument of civilization : an anthropological approach to business administration
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Handbook of qualitative research methods in marketing
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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How marketing scholars might help address issues in resource-based theory
Barney, Jay B.
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
1
,
pp. 24-26
Persistent link: https://www.econbiz.de/10010256722
Saved in:
2
Brand personality appeal : conceptualization and empirical validation
Freling, Traci H.
;
Crosno, Jody L.
;
Henard, David H.
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
3
,
pp. 392-406
Persistent link: https://www.econbiz.de/10009295487
Saved in:
3
Consumer brand relationships : an investigation of two alternative models
Breivik, Einar
;
Thorbjørnsen, Helge
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
4
,
pp. 443-472
Persistent link: https://www.econbiz.de/10003800574
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