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~isPartOf:"Journal of the Academy of Marketing Science"
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Marketing theory
48
Marketingtheorie
48
Marketing
14
Beziehungsmarketing
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Relationship marketing
11
Peter F. Drucker
10
Marketing management
7
Marketingmanagement
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Lusch, Robert F.
5
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3
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2
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2
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2
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2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Dalla Pozza, Ilaria
1
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1
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1
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1
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1
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1
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1
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1
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Journal of the Academy of Marketing Science
Marketing theory
86
Journal of historical research in marketing
85
SpringerLink / Bücher
71
Industrial marketing management : the international journal for industrial and high-tech firms
65
Journal of marketing management : MM
61
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Legends in marketing
40
Journal of business research : JBR
39
AMS review : official publication of the Academy of Marketing Science
37
European journal of marketing : EJM
33
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Springer eBook Collection / Business and Economics
29
History of marketing thought ; Volume 1
28
Marketing : ZFP ; journal of research and management
27
History of marketing thought ; Volume 2
24
Journal of marketing
24
Journal of marketing research : JMR
24
Journal of macromarketing
23
Review of marketing research
22
SAGE library in marketing
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Lehrbuch
19
Major theoretical debates and contemporary issues in marketing theory
18
The SAGE handbook of marketing theory
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The development of marketing theory and its philosophical underpinnings
17
The history of marketing science
17
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
16
Journal of marketing education : JME
16
Australasian marketing journal
15
Critical marketing : issues in contemporary marketing
15
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
15
Gabler Edition Wissenschaft
15
Journal of strategic marketing
15
The impact of theory on representations of the consumer and the marketing organisation
15
ERIM report series research in management
14
Journal of customer behaviour
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
48
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21
Rethinking marketing : Peter Drucker's challenge
Wind, Yoram
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 28-34
Persistent link: https://www.econbiz.de/10003830098
Saved in:
22
A frustated quest for community
Donaldson, Thomas
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 44-46
Persistent link: https://www.econbiz.de/10003830102
Saved in:
23
Peter Drucker on marketing : an exploration of five tenets
Uslay, Can
;
Morgan, Robert
;
Sheth, Jagdish N.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 47-60
Persistent link: https://www.econbiz.de/10003830107
Saved in:
24
An examination of Peter Drucker's work from an institutional perspective : how institutional innovation creates value leadership
Wallman, Jeffrey P.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 61-72
Persistent link: https://www.econbiz.de/10003830111
Saved in:
25
Bounded goodness : marketing implications of Drucker on corporate responsibility
Smith, M. Craig
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 73-84
Persistent link: https://www.econbiz.de/10003830113
Saved in:
26
Drucker's insights on market orientation and innovation : implications for emerging areas in high-technology marketing
Mohr, Jakki
;
Sarin, Shikhar
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 85-96
Persistent link: https://www.econbiz.de/10003830115
Saved in:
27
Special issue: A tribute to Peter Drucker
Darroch, Jenny
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003830117
Saved in:
28
Revealed reader preference for marketing journals
Hofacker, Charles F.
;
Gleim, Mark R.
;
Lawson, Stephanie J.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
2
,
pp. 238-247
Persistent link: https://www.econbiz.de/10003851361
Saved in:
29
Consumer brand relationships : an investigation of two alternative models
Breivik, Einar
;
Thorbjørnsen, Helge
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
4
,
pp. 443-472
Persistent link: https://www.econbiz.de/10003800574
Saved in:
30
Commitment to a friend, a service provider, or a service company : are they distictions worth making?
Jones, Tim
;
Taylor, Shirley F.
;
Bansal, Harvir S.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
4
,
pp. 473-487
Persistent link: https://www.econbiz.de/10003800575
Saved in:
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