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~person:"Hansen, Ursula"
~person:"Vargo, Stephen L."
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Hansen, Ursula
Vargo, Stephen L.
Sheth, Jagdish N.
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ECONIS (ZBW)
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The service-dominant logic of marketing : dialog, debate, and directions
Lusch, Robert F.
(
ed.
);
Vargo, Stephen L.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003082068
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2
Marketing & Konsum : Theorie und Praxis von der Industrialisierung bis ins 21. Jahrhundert
Hansen, Ursula
;
Bode, Matthias
-
1999
Persistent link: https://www.econbiz.de/10000677514
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3
Real- und Theoriengeschichte des Marketing : von der Industrialisierung bis zum Jahr 2000
Hansen, Ursula
-
1995
Persistent link: https://www.econbiz.de/10000944015
Saved in:
4
Marketing-Schnittstellen : Herausforderungen für das Management
Specht, Günter
;
Silberer, Günter
;
Engelhardt, Werner Hans
-
1989
Persistent link: https://www.econbiz.de/10000092238
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