Search Results - subject:"Marketing theory and practice"

Bridging marketing theory : practice gap to enhance firm performance : introduction to the special issue

Foltean, Florin Sabin - In: Journal of business research : JBR 104 (2019), pp. 520-528

Persistent link: https://www.econbiz.de/10012105188

Islamic marketing – a challenger to the classical marketing canon?

Wilson, Jonathan A.J.; Grant, John - In: Journal of Islamic Marketing 4 (2013) 1, pp. 7-21

Purpose – The purpose of this paper is to debate what (if anything) is Islamic marketing? And link developments in this field to the wider marketing paradigm. Design/methodology/approach – A phenomenological antipositivist review of key case examples, drawing from 40 years of the authors'...

Persistent link: https://www.econbiz.de/10014878339

Crescent marketing, Muslim geographies and brand Islam : Reflections from the JIMA Senior Advisory Board

Wilson, Jonathan A.J.; Belk, Russell W.; Bamossy, Gary J.; … - In: Journal of Islamic Marketing 4 (2013) 1, pp. 22-50

of Islam's influences on marketing theory and practice should lead to results which have pragmatic implications, just as …

Persistent link: https://www.econbiz.de/10014878340

Cracking the Code: Leveraging Consumer Psychology to Drive Profitability

Cook, George R. - In: Journal of Consumer Marketing 29 (2012) 5, pp. 390-391

Persistent link: https://www.econbiz.de/10014848980