//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~institution:"Harvard Graduate School of Business Administration"
~subject:"Retail trade"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketingmanagement"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Retail trade
Marketingmanagement
8
Marketing management
7
Marketing
6
Beziehungsmarketing
2
Customer satisfaction
2
Einzelhandel
2
Kundenzufriedenheit
2
Market research
2
Marktforschung
2
Relationship marketing
2
Brand
1
Competition
1
Consumer behaviour
1
Consumer goods industry
1
Consumer society
1
Customer service
1
Handelsmarke
1
Konsumentenverhalten
1
Konsumgesellschaft
1
Konsumgüterindustrie
1
Kundendienst
1
Kundenorientierung
1
Kundenservice
1
Markenartikel
1
Markenname
1
Marketing theory
1
Marketingtheorie
1
Merchandising
1
Selling
1
Store brand
1
USA
1
United States
1
Verbraucherzufriedenheit
1
Verkauf
1
Wettbewerb
1
more ...
less ...
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Aufsatzsammlung
1
Collection of articles of several authors
1
Reprint
1
Sammelwerk
1
Language
All
English
2
Author
All
Kumar, Nirmalya
1
Steenkamp, Jan-Benedict E. M.
1
Institution
All
Harvard Graduate School of Business Administration
Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
2
Books on Demand GmbH <Norderstedt>
1
Bundesverband Bürowirtschaft
1
Ekonomiska forskningsinstitutet <Stockholm>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Peter Lang Ltd.
1
Programme Evaluation Organisation
1
Verlag Dr. Kovač
1
more ...
less ...
Published in...
All
Ideas with impact
1
The Harvard business review paperback series
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Harvard business review on retailing and merchandising
2008
-
[Reprint]
Persistent link: https://www.econbiz.de/10003725810
Saved in:
2
Private label strategy : how to meet the store brand challenge
Kumar, Nirmalya
;
Steenkamp, Jan-Benedict E. M.
-
2007
Persistent link: https://www.econbiz.de/10003350841
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->