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~institution:"INSEAD"
~institution:"Chartered Institute of Marketing"
~institution:"Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung"
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Marketingmanagement
18
Marketing management
16
Theorie
7
Theory
7
Marketing
5
Beziehungsmarketing
3
Deutschland
3
Germany
3
Relationship marketing
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17.06.1993
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2
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Ostmeier, Hanns
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INSEAD
Chartered Institute of Marketing
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
Springer Fachmedien Wiesbaden
61
American Marketing Association
57
Books on Demand GmbH <Norderstedt>
18
European Society for Opinion and Marketing Research
15
Fördergesellschaft Marketing an der Universität Augsburg
14
IGI Global
13
OECD
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Verlag Franz Vahlen
11
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Fachhochschule Reutlingen / European School of Business
8
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Duncker & Humblot
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Information Resources Management Association
7
National Bureau of Economic Research
7
NetLibrary, Inc
7
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7
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Edward Elgar Publishing
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Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
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4
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4
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4
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4
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4
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4
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
6
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3
The marketing series
2
CIM professional development series
1
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ECONIS (ZBW)
17
USB Cologne (EcoSocSci)
1
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1
The marketing manual
Baker, Michael John
-
Chartered Institute of Marketing
-
2017
-
First issued in hardback
Persistent link: https://www.econbiz.de/10011774499
Saved in:
2
Marktorientierte Unternehmensführung in gesellschaftlicher Verantwortung : Dokumentation des 6. Münsteraner Marketing-Symposiums vom 12. Mai 2007 zu Ehren des 70. Geburtstags von P...
Backhaus, Klaus
(
contributor
);
Meffert, Heribert
(
honouree
)
-
2008
Persistent link: https://www.econbiz.de/10003737651
Saved in:
3
Neue Wege der Kundenintegration? Live Communication vs. Virtual Communication (Web 2.0) : Dokumentation des Workshops vom 20. April 2007
Meffert, Heribert
(
ed.
)
-
2007
Persistent link: https://www.econbiz.de/10013330207
Saved in:
4
Multi-Channel-Marketing - Was bringen Mehrkanalstrategien? : Dokumentation des Workshops vom 24. Novemver 2003
Meffert, Heribert
(
ed.
)
-
2004
Persistent link: https://www.econbiz.de/10013330186
Saved in:
5
Relating to customers : how and when to strengthen your customer relationships
Malaviya, Prashant
(
contributor
);
Spargo, Sarah
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001656808
Saved in:
6
Sustainable pioneering advantage? : Profit implications of the entry timing decision
Boulding, William
(
contributor
); …
-
2001
-
[Elektronische Ressource], rev. version of 99/31/MKT
Persistent link: https://www.econbiz.de/10001631879
Saved in:
7
Sustainable pioneering advantage? : Profit implications of the entry timing decision
Boulding, William
(
contributor
); …
-
2001
-
[Elektronische Ressource], rev. version of 99/31/MKT
Persistent link: https://www.econbiz.de/10001632579
Saved in:
8
Strategic marketing : planning and control
Drummond, Graeme
;
Ensor, John
;
Ashford, Ruth
-
2001
-
2. ed.
Persistent link: https://www.econbiz.de/10001546614
Saved in:
9
Strategic marketing : planning and control
Drummond, Graeme
;
Ensor, John
-
1999
Persistent link: https://www.econbiz.de/10001380629
Saved in:
10
Relationship marketing: strategy and implementation
Peck, Helen
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10013530471
Saved in:
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