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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Gabler Edition Wissenschaft"
~person:"Albers, Sönke"
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Albers, Sönke
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Journal of marketing research : JMR
Gabler Edition Wissenschaft
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
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Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Eletronic Business
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Betriebswirtschaftslehre für Technologie und Innovation
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Industrial marketing management : the international journal for industrial and high-tech firms
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Internet
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Journal of business economics : JBE
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Journal of the Academy of Marketing Science
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Kommunikation heute und morgen
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A meta-analysis of marketing communication carryover effects
Köhler, Christine
;
Mantrala, Murali K.
;
Albers, Sönke
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 990-1008
Persistent link: https://www.econbiz.de/10011785010
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