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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Gabler Edition Wissenschaft"
~person:"Ataman, M. Berk"
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Ataman, M. Berk
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The long-term effect of marketing strategy on brand sales
Ataman, M. Berk
;
Heerde, Harald J. van
;
Mela, Carl F.
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 866-882
Persistent link: https://www.econbiz.de/10008666392
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