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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of business research : JBR"
~person:"Boyd, D. Eric"
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Boyd, D. Eric
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Journal of marketing research : JMR
Journal of business research : JBR
The journal of product innovation management : an international publication of the Product Development & Management Association
1
The profit impact of marketing strategy project : retrospect and prospects
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Top management attention to trade shows and firm performance : a relationship marketing perspective
Brown, Brian P.
;
Mohan, Mayoor
;
Boyd, D. Eric
- In:
Journal of business research : JBR
81
(
2017
),
pp. 40-50
Persistent link: https://www.econbiz.de/10011771580
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2
When do chief marketing officers affect firm value? : a customer power explanation
Boyd, D. Eric
;
Chandy, Rajesh K.
;
Cunha, Marcus
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1162-1176
Persistent link: https://www.econbiz.de/10008796495
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