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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of business research : JBR"
~person:"Gatignon, Hubert A."
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Gatignon, Hubert A.
Ko, Eunju
8
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Journal of marketing research : JMR
Journal of business research : JBR
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
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SAGE library in business and management
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Foundations and trends in marketing : FTMKT
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Competitive reactions to market entry : explaining interfirm differences
Gatignon, Hubert A.
- In:
Journal of marketing research : JMR
26
(
1989
)
1
,
pp. 44-55
Persistent link: https://www.econbiz.de/10001059641
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2
A practical Bayesian approach to selection of optimal market testing strategies
Chatterjee, Rabikar
;
Eliashberg, Jehoshua
;
Gatignon, …
- In:
Journal of marketing research : JMR
25
(
1988
)
4
,
pp. 363-375
Persistent link: https://www.econbiz.de/10001059786
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