//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of business research : JBR"
~type_genre:"Collection of articles of several authors"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketingmanagement"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
11
Marketingmanagement
11
Consumer behaviour
4
Konsumentenverhalten
4
Globalisierung
2
Globalization
2
Operations Research
2
Operations research
2
Strategic management
2
Strategisches Management
2
USA
2
United States
2
Welt
2
World
2
Cognition
1
Cultural identity
1
Culture
1
Developing countries
1
Digitale Dienste
1
Emotion
1
Entrepreneurship
1
Entrepreneurship approach
1
Entwicklungsländer
1
Fashion
1
Innovation
1
International marketing
1
Internationales Marketing
1
Internet
1
Kognition
1
Kultur
1
Kulturelle Identität
1
Luxury goods
1
LuxusgĂĽter
1
Management information system
1
Management-Informationssystem
1
Mode
1
Nachhaltige Entwicklung
1
National culture
1
Nationalkultur
1
Perception
1
more ...
less ...
Type of publication
All
Article
6
Book / Working Paper
5
Type of publication (narrower categories)
All
Collection of articles of several authors
Article in journal
359
Aufsatz in Zeitschrift
359
Sammelwerk
11
Case study
2
Conference paper
2
Fallstudie
2
Konferenzbeitrag
2
Conference proceedings
1
Konferenzschrift
1
more ...
less ...
Language
All
English
11
Author
All
Laroche, Michel
4
Askegaard, Søren
1
Ko, Eunju
1
Marshall, Roger
1
Moon, Junyean
1
Richardson, George P.
1
Viswanathan, Madhu
1
more ...
less ...
Published in...
All
Journal of marketing research : JMR
Journal of business research : JBR
Erfurter Hefte zum angewandten Marketing
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
11
Legends in marketing
8
Premier reference source
8
Zeszyty naukowe
8
International journal of technology marketing : IJTMkt
6
Journal of marketing management : MM
6
Proceedings series / American Marketing Association
6
The journal of business & industrial marketing
6
Arbeitspapier / Wissenschaftliche Gesellschaft fĂĽr Marketing und UnternehmensfĂĽhrung
5
International marketing review
5
Legends in strategic marketing
5
SAGE library in marketing
5
Edward Elgar E-Book Archive
4
Elgar original reference
4
Europäische Kulturen in der Wirtschaftskommunikation
4
Gabler Edition Wissenschaft
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of strategic marketing
4
Journal of the Academy of Marketing Science
4
Research
4
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
4
Springer Reference Wirtschaft
4
Technischer Vertrieb
4
Advances in advertising research
3
European journal of marketing : EJM
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing communications
3
Key issues in marketing management
3
Marketing intelligence & planning
3
Marketingforschung aktuell
3
Psychology & marketing
3
Sage library in marketing
3
AMA educators' proceedings
2
Advances in international management
2
Advances in international marketing
2
Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
2
Business/Economics
2
Conference Board report
2
more ...
less ...
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Special section: New developments in global consumer behavior and marketing strategy
Laroche, Michel
(
contributor
)
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 225-306
Persistent link: https://www.econbiz.de/10010245296
Saved in:
2
Special section: Strategic thinking in marketing
Moon, Junyean
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
10
,
pp. 1697-1724
Persistent link: https://www.econbiz.de/10009772402
Saved in:
3
Special section: Recent advances in globalization, culture and marketing strategy
Laroche, Michel
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 955-1059
Persistent link: https://www.econbiz.de/10009755398
Saved in:
4
Special section: Cognitive mapping of strategy in marketing
Marshall, Roger
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1541-1586
Persistent link: https://www.econbiz.de/10009757037
Saved in:
5
Special issue: Sustainable innovations for subsistence marketplaces
Viswanathan, Madhu
(
contributor
)
- In:
Journal of business research : JBR
65
(
2012
)
12
,
pp. 1655-1748
Persistent link: https://www.econbiz.de/10009683178
Saved in:
6
Special issue: Fashion marketing and consumption of luxury brands
Ko, Eunju
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009618386
Saved in:
7
Special issue: Globalization, culture, and marketing strategy
Laroche, Michel
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009241426
Saved in:
8
Special Issue: Advances in internet consumer behavior and marketing strategy
Laroche, Michel
(
contributor
)
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 1015-1110
Persistent link: https://www.econbiz.de/10008653665
Saved in:
9
Special issue : 2007 La Londe conference ; marketing communications and consumer behavior
Askegaard, Søren
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003766333
Saved in:
10
Special issue : Applications of system dynamics in marketing
Richardson, George P.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003766573
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->