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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Marketing letters : a journal of research in marketing"
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Marketing management
182
Marketingmanagement
182
Consumer behaviour
54
Konsumentenverhalten
54
Advertising effects
23
Werbewirkung
23
Brand management
21
Markenführung
21
Beziehungsmarketing
20
Relationship marketing
20
Brand image
18
Markenimage
18
Advertising
17
Werbung
17
USA
16
United States
16
Internet marketing
14
Marketing
14
Online-Marketing
14
Sales promotion
11
Verkaufsförderung
11
Communication
10
Kommunikation
10
Firm performance
9
Unternehmenserfolg
9
Brand
8
Corporate Social Responsibility
8
Corporate social responsibility
8
Markenartikel
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Market research
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Marktforschung
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Social Web
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Social web
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Public relations
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Target group
7
Zielgruppe
7
Öffentlichkeitsarbeit
7
B-to-B-Marketing
6
Business-to-business marketing
6
Lieferantenmanagement
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Article
179
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182
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182
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182
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Schultz, Don E.
5
Heerde, Harald J. van
3
Kerr, Gayle
3
Kitchen, Philip J.
3
Anabila, Peter
2
Bailey, Ainsworth Anthony
2
Biraghi, Silvia
2
Block, Martin P.
2
Deshpandé, Rohit
2
Dhar, Ravi
2
Eliashberg, Jehoshua
2
Gatignon, Hubert A.
2
Grewal, Rajdeep
2
Kumar, V.
2
Leeflang, Peter
2
Mantrala, Murali K.
2
Nath, Pravin
2
Neijens, Peter C.
2
Patti, Charles H.
2
Steenkamp, Jan-Benedict E. M.
2
Stork, Philip
2
Sudhir, K.
2
Wieringa, Jaap E.
2
Acito, Frank
1
Agrawal, Shivani
1
Aguirregabiria, Victor
1
Ahola, Eeva-Katri
1
Ailawadi, Kusum L.
1
Akusua Agyapomaa Obeng, Samuela
1
Alarcón-Del-Amo, María-Del-Carmen
1
Albers, Sönke
1
Alevizou, Panayiota
1
Amir, On
1
Anani-Bossman, Albert
1
Andersen, Sophie Esmann
1
Anderson, Erin
1
Antoniades, Nicos
1
Arora, Neeraj
1
Ataman, M. Berk
1
Auh, Seigyoung
1
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Journal of marketing research : JMR
Journal of marketing communications
Marketing letters : a journal of research in marketing
Journal of business research : JBR
319
Industrial marketing management : the international journal for industrial and high-tech firms
237
SpringerLink / Bücher
200
Journal of strategic marketing
183
European journal of marketing : EJM
129
Europäische Hochschulschriften / 5
128
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing
97
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
78
Springer eBook Collection
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
59
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Springer eBook Collection / Business and Economics
43
Journal of advertising research
42
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
37
AMS review : official publication of the Academy of Marketing Science
36
Journal of business ethics : JOBE
35
Cogent business & management
34
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ECONIS (ZBW)
182
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1
National customer orientation : an empirical test across 112 countries
Mintz, Ofer
;
Currim, Imran S.
;
Deshpandé, Rohit
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 189-204
Persistent link: https://www.econbiz.de/10014333912
Saved in:
2
Competitive advantage for life : an industry view of marketing communication education
Kerr, Gayle
;
Lings, Ian
;
Terry, Leigh
;
Richards, Jef
; …
- In:
Journal of marketing communications
30
(
2024
)
2
,
pp. 265-281
Persistent link: https://www.econbiz.de/10014529358
Saved in:
3
The effect of competition on product removal
Barriola, Xabier
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 203-214
Persistent link: https://www.econbiz.de/10013273026
Saved in:
4
Improving the media mix : how promotional products enhance advertising impact
Liu, Fang
;
LeBlanc, H. Paul
;
Kanso, Ali
;
Nelson, Richard
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 577-596
Persistent link: https://www.econbiz.de/10014454796
Saved in:
5
Towards greater integration in media planning : decision-making insights from public relations practitioners
Tam, Lisa
;
Mehta, Amisha
;
Goodlich, Hayley
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 26-45
Persistent link: https://www.econbiz.de/10014232393
Saved in:
6
Examining the role of social CRM capability in online marketing communication
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10014232467
Saved in:
7
Maturity in leaps and bounds : organisational listening for customer engagement
Erkkila, Taina
;
Luoma-aho, Vilma
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 179-190
Persistent link: https://www.econbiz.de/10014232484
Saved in:
8
The impact of digital marketing and promotional strategies on attitude and purchase intention towards financial products and service : a case of emerging economy
Dogra, Pallavi
;
Kaushal, Arun
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 403-430
Persistent link: https://www.econbiz.de/10014294884
Saved in:
9
Corporate allies or adversaries : an exploration of the relationship between public relations and marketing among Ghanaian practitioners
Anani-Bossman, Albert
;
Akusua Agyapomaa Obeng, Samuela
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 283-300
Persistent link: https://www.econbiz.de/10014529294
Saved in:
10
Investigating cross-media effects in a multichannel marketing environment : the role of email, catalog, television, and radio
Sridhar, Karthik
;
Kumar, Ashish
;
Bezawada, Ram
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 189-201
Persistent link: https://www.econbiz.de/10013273025
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