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~isPartOf:"Marketing letters : a journal of research in marketing"
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Marketing management
78
Marketingmanagement
78
Consumer behaviour
20
Konsumentenverhalten
20
Beziehungsmarketing
9
Relationship marketing
9
USA
8
United States
8
Brand image
7
Markenimage
7
Market research
7
Marktforschung
7
Advertising effects
5
Brand management
5
Firm performance
5
Markenführung
5
Marketing
5
Marketing strategy
5
Meta-Analyse
5
Meta-analysis
5
Unternehmenserfolg
5
Werbewirkung
5
Advertising
4
Bewertung
4
Customer satisfaction
4
Evaluation
4
Führungskräfte
4
Internet marketing
4
Kundenzufriedenheit
4
Managers
4
New product development
4
Online-Marketing
4
Produktentwicklung
4
Sales promotion
4
Verkaufsförderung
4
Werbung
4
B-to-B-Marketing
3
Brand
3
Business-to-business marketing
3
Direct marketing
3
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Article
78
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78
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78
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English
78
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Heerde, Harald J. van
3
Deshpandé, Rohit
2
Dhar, Ravi
2
Eliashberg, Jehoshua
2
Gatignon, Hubert A.
2
Grewal, Rajdeep
2
Kumar, V.
2
Leeflang, Peter
2
Mantrala, Murali K.
2
Steenkamp, Jan-Benedict E. M.
2
Stork, Philip
2
Sudhir, K.
2
Wieringa, Jaap E.
2
Acito, Frank
1
Aguirregabiria, Victor
1
Ailawadi, Kusum L.
1
Albers, Sönke
1
Amir, On
1
Anderson, Erin
1
Arora, Neeraj
1
Ataman, M. Berk
1
Auh, Seigyoung
1
Aurier, Philippe
1
Avery, Jill
1
Bajari, Pat
1
Barriola, Xabier
1
Bartz, Sherry
1
Bayus, Barry L.
1
Bechara, Antoine
1
Bezawada, Ram
1
Bharadwaj, Neeraj
1
Botner, Keith A.
1
Boyd, D. Eric
1
Brandi, Wesley
1
Brasel, S. Adam
1
Brettel, Malte
1
Breuer, Ralph
1
Bronnenberg, Bart J.
1
Brower, Jacob
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Broz-Giroux, Anne
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Journal of marketing research : JMR
Marketing letters : a journal of research in marketing
Journal of business research : JBR
319
Industrial marketing management : the international journal for industrial and high-tech firms
236
SpringerLink / Bücher
200
Journal of strategic marketing
183
European journal of marketing : EJM
129
Europäische Hochschulschriften / 5
128
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing communications
102
Journal of marketing
97
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
78
Springer eBook Collection
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
59
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Springer eBook Collection / Business and Economics
43
Journal of advertising research
42
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
International journal of technology marketing : IJTMkt
40
International marketing review
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
37
AMS review : official publication of the Academy of Marketing Science
36
Journal of business ethics : JOBE
35
Harvard business review : HBR
34
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ECONIS (ZBW)
78
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1
National customer orientation : an empirical test across 112 countries
Mintz, Ofer
;
Currim, Imran S.
;
Deshpandé, Rohit
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 189-204
Persistent link: https://www.econbiz.de/10014333912
Saved in:
2
The effect of competition on product removal
Barriola, Xabier
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 203-214
Persistent link: https://www.econbiz.de/10013273026
Saved in:
3
Investigating cross-media effects in a multichannel marketing environment : the role of email, catalog, television, and radio
Sridhar, Karthik
;
Kumar, Ashish
;
Bezawada, Ram
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 189-201
Persistent link: https://www.econbiz.de/10013273025
Saved in:
4
Taking marketing strategy risks with seemingly no expected gains
Lin, Yuanfang
;
Pazgal, Amit I.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 363-377
Persistent link: https://www.econbiz.de/10012793411
Saved in:
5
Blockchain : a game changer for marketers?
Gleim, Mark R.
;
Stevens, Jennifer L.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 123-128
Persistent link: https://www.econbiz.de/10012488859
Saved in:
6
The cannabis industry : a natural laboratory for marketing strategy research
Olsen, Mitchell C.
;
Smith, Keith Marion
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 7-12
Persistent link: https://www.econbiz.de/10012229453
Saved in:
7
The past, present, and future of marketing strategy
Sozuer, Sibel
;
Carpenter, Gregory S.
;
Kopalle, Praveen K.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 163-174
Persistent link: https://www.econbiz.de/10012301432
Saved in:
8
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
9
Antecedents of market orientation : marketing CEOs, CMOs, and top management team marketing experience
Brower, Jacob
;
Nath, Pravin
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
4
,
pp. 405-419
Persistent link: https://www.econbiz.de/10011964306
Saved in:
10
Mobility of top marketing and sales executives in business-to-business markets : a social network perspective
Wang, Rui
;
Gupta, Aditya
;
Grewal, Rajdeep
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 650-670
Persistent link: https://www.econbiz.de/10011743743
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