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~isPartOf:"Journal of marketing research : JMR"
~subject:"Kundenzufriedenheit"
~person:"Grewal, Rajdeep"
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Kundenzufriedenheit
Marketing management
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Marketingmanagement
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1997-2005
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Airline
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B-to-B-Marketing
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Business-to-business marketing
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Customer satisfaction
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Dienstleistungsqualität
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Fluggesellschaft
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Führungskräfte
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Managers
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Marketing
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Service quality
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Shareholder Value
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Shareholder value
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Social Web
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Social capital
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Grewal, Rajdeep
Boyd, D. Eric
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Chandrashekaran, Murali
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Chandy, Rajesh K.
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Citrin, Alka V.
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Cunha, Marcus
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Customer satisfaction heterogeneity and shareholder value
Grewal, Rajdeep
;
Chandrashekaran, Murali
;
Citrin, Alka V.
- In:
Journal of marketing research : JMR
47
(
2010
)
4
,
pp. 612-626
Persistent link: https://www.econbiz.de/10009234932
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