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Marketing management
62
Marketingmanagement
62
Consumer behaviour
17
Konsumentenverhalten
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Internet marketing
14
Online-Marketing
14
Brand management
12
Markenführung
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Marketing
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Beziehungsmarketing
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Marketingtheorie
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Firm performance
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Green marketing
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Marktforschung
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3
Store brand
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Sustainability
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Tourism marketing
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Tourismusmarketing
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60
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Conference paper
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7,142
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7,142
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2,189
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2,189
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1,190
Graue Literatur
1,059
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1,059
Thesis
986
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751
Collection of articles of several authors
684
Sammelwerk
684
Textbook
642
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547
Bibliography included
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Working Paper
473
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465
Case study
448
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448
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383
Konferenzschrift
207
Ratgeber
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Conference proceedings
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M. S. Mahrinasari
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Hendrawaty, Ernie
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1
Aiello, Gaetano
1
Alcántara-Pilar, Juan Miguel
1
Anders, Justyna
1
Argila Irurita, Ana Maria
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Athanasula-Reppa, Anastasia
1
Baoling, Li
1
Barkhof, Andrea
1
Barrio-García, Salvador del
1
Bormane, Santa
1
Brown, Stephen
1
Cauberghe, Veroline
1
Chaisit, Sumalee
1
Charoensukmongkol, Peerayuth
1
Choi, Seung-chan
1
Cofas, Elena
1
Crespo-Almendros, Esmeralda
1
Daskou, Sofia
1
Derqui, Belén
1
Diaz Ruiz, Carlos A.
1
Diehl, Sandra
1
Ernszt, Ildikó
1
Fedorko, Richard
1
Feri, Alessandro
1
Fotea, Ioan S.
1
Fudurić, Morana
1
Gendel-Guterman, Hanna
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Girotto, Michele
1
Grundén, Kerstin
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Haikal
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Herm, Steffen
1
Horvat, Sandra
1
Hudders, Liselot
1
Ind, Nicholas
1
Jewell, Robert D.
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Kang, Changle
1
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Klepek, Martin
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Interdisciplinary management research XVI ; 1
3
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
3
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
2
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
2
Conference proceedings trends in business communication 2016
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of business research : JBR
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of marketing management : MM
2
Open economics
2
Proceedings of the 5th International Conference on Economic Management and Green Development
2
The globalisation of Chinese business : implications for multinational investors
2
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Advances in analytics and applications
1
Agrarian economy and rural development : realities and perspectives for Romania : 8th edition of the International Symposium
1
Agrarian economy and rural development : realities and perspectives for Romania : International Symposium : the 9th edition
1
Australasian marketing journal
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Business ethics and leadership from an Eastern European, transdisciplinary context : the 2014 Griffiths School of Management Annual Conference on Business, Entrepreneurship and Ethics
1
Consumer culture theory
1
Designing and communicating experience
1
Dialogmarketing Perspektiven 2018/2019 : Tagungsband 13. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Dialogmarketing Perspektiven 2019/2020 : Tagungsband 14. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Eurasian Business and Economics Perspectives : Proceedings of the 37th Eurasia Business and Economics Society Conference
1
Eurasian business perspectives : proceedings of the 24th Eurasia Business and Economics Society Conference
1
Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business ethics : JOBE
1
Journal of financial services marketing : JFSM
1
Journal of purchasing and supply management
1
Journal of retailing and consumer services
1
Organizations and performance in a complex world : 26th international Economic Conference of Sibiu (IECS)
1
Proceedings of the 2017 Euro-Asia Conference on Environment and CSR: Tourism, Society and Education Session ; Part 2
1
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
1
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
1
Repositioning business : a strategic response to COVID-19 : proceedings of the 3rd International Conference on "Impact of Current Events on the Future of Busines" (3rd ICEFB, 2021), 23 & 24 April, 2021, Hyderabad, India
1
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
1
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1
Marketing strategies of Tham Sing Robusta Coffee in Thailand : SWOT IE and TOWS matrix
Sann, Raksmey
;
Rodmanee, Sudarin
;
Chaisit, Sumalee
; …
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 29-41)
.
2024
Persistent link: https://www.econbiz.de/10014501020
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2
The marketing agency role in delineating and communicating brand purpose
Feri, Alessandro
;
Ind, Nicholas
;
Tjandra, Nathalia C.
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 80-87)
.
2024
Persistent link: https://www.econbiz.de/10014501105
Saved in:
3
How to communicate sustainability in tourism : examining value-based drivers for advertising effectiveness
Starke, Eliza
;
Stegemann, Manuel
;
Linde, Janine Julia
; …
- In:
Sustainability in Business Management
,
(pp. 17-37)
.
2023
Persistent link: https://www.econbiz.de/10014337991
Saved in:
4
Please do not buy our brand : how consumers respond to green-demarketing messages
Herm, Steffen
;
Möller-Herm, Jana
;
Wache, Catalina
; …
- In:
Forum Markenforschung 2021 : Tagungsband der Konferenz …
,
(pp. 105-118)
.
2023
Persistent link: https://www.econbiz.de/10014276969
Saved in:
5
Psychographic clusters of private label consumers
Fudurić, Morana
;
Horvat, Sandra
;
Škare, Vatroslav
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-37)
.
2023
Persistent link: https://www.econbiz.de/10014289824
Saved in:
6
Green marketing mix strategy and fast-moving consumer goods purchase behaviour during COVID-19 pandemic : experiences from Malaysia
Ling, Khoo Shen
;
Siti Haslina Md Harizan
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 15-33)
.
2023
Persistent link: https://www.econbiz.de/10013540553
Saved in:
7
Influencer marketing as an effective marketing tool in the conditions of selected regions of Central and Eastern Europe
Nastišin, Ľudovít
;
Fedorko, Richard
;
Kráľ, Štefan
- In:
Eurasian Business and Economics Perspectives : …
,
(pp. 145-154)
.
2022
Persistent link: https://www.econbiz.de/10013462024
Saved in:
8
Service-dominant logic : the road map to value co-creation in place marketing
Daskou, Sofia
;
Masouras, Andreas
;
Athanasula-Reppa, …
- In:
Business Development and Economic Governance in …
,
(pp. 369-382)
.
2022
Persistent link: https://www.econbiz.de/10013415100
Saved in:
9
A study on marketing strategies of banking services during covid times
Ramakrishnan, Sheeja
;
Krishnan, Namitha
- In:
Repositioning business : a strategic response to …
,
(pp. 86-102)
.
2022
Persistent link: https://www.econbiz.de/10013183890
Saved in:
10
Brand purpose as the next marketing paradigm
Derqui, Belén
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 89-97)
.
2022
Persistent link: https://www.econbiz.de/10013281262
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