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Search: subject:"Marketingmanagement"
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Marketingmanagement
17,024
Marketing management
16,187
Marketing
3,489
Konsumentenverhalten
2,513
Consumer behaviour
2,510
Theorie
2,250
Theory
2,247
Beziehungsmarketing
1,875
Relationship marketing
1,871
Deutschland
1,649
Germany
1,598
Markenführung
1,365
Brand management
1,362
USA
1,290
United States
1,261
Online-Marketing
1,164
Strategisches Management
1,133
Internet marketing
1,118
Unternehmenserfolg
1,035
Firm performance
1,031
Strategic management
884
Innovation
853
KMU
765
SME
765
Internationales Marketing
761
International marketing
734
Marktforschung
695
Social Web
683
Social web
683
Werbung
648
Markenimage
605
Brand image
602
Advertising
593
Market research
580
Marketingtheorie
547
Marketing theory
537
Innovationsmanagement
534
Innovation management
516
Lieferantenmanagement
505
Supplier relationship management
505
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Online availability
All
Undetermined
3,729
Free
1,602
Type of publication
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Article
9,544
Book / Working Paper
7,722
Journal
55
Type of publication (narrower categories)
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Article in journal
7,312
Aufsatz in Zeitschrift
7,312
Aufsatz im Buch
2,210
Book section
2,210
Hochschulschrift
1,190
Graue Literatur
1,062
Non-commercial literature
1,062
Thesis
986
Lehrbuch
757
Collection of articles of several authors
683
Sammelwerk
683
Textbook
643
Bibliografie enthalten
547
Bibliography included
547
Working Paper
480
Arbeitspapier
471
Case study
448
Fallstudie
448
Aufsatzsammlung
395
Konferenzschrift
212
Ratgeber
186
Guidebook
176
Conference proceedings
137
Reprint
118
Glossar enthalten
100
Glossary included
100
Handbook
87
Handbuch
87
Dissertation u.a. Prüfungsschriften
66
Conference paper
63
Konferenzbeitrag
63
Festschrift
45
Fallstudiensammlung
41
Collection of articles written by one author
40
Sammlung
40
Bibliografie
37
Amtsdruckschrift
33
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33
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28
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28
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English
12,603
German
4,409
Undetermined
125
French
77
Polish
41
Russian
31
Hungarian
24
Dutch
15
Spanish
14
Swedish
12
Ukrainian
11
Italian
10
Romanian
4
Bulgarian
3
Portuguese
3
Slovak
3
Turkish
2
Valencian
1
Czech
1
Danish
1
Finnish
1
Croatian
1
Kazakh
1
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1
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1
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1
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Author
All
Kotler, Philip
123
Bruhn, Manfred
105
Homburg, Christian
79
Meffert, Heribert
75
Pepels, Werner
58
Keller, Kevin Lane
46
Sheth, Jagdish N.
41
Kirchgeorg, Manfred
40
Tomczak, Torsten
39
Kumar, V.
38
Backhaus, Klaus
36
Esch, Franz-Rudolf
34
Kleinaltenkamp, Michael
33
Wiedmann, Klaus-Peter
33
Albers, Sönke
32
Bauer, Hans H.
32
Kitchen, Philip J.
31
Vrontis, Demetris
29
Piercy, Nigel
28
Berndt, Ralph
27
Kerin, Roger A.
27
Peter, Jerome Paul
27
Burmann, Christoph
26
Kuß, Alfred
25
Diller, Hermann
24
Fritz, Wolfgang
24
McDonald, Malcolm
24
O'Cass, Aron
24
Reinecke, Sven
24
Belz, Christian
23
Fantapié Altobelli, Claudia
22
Melewar, T. C.
22
Varadarajan, Rajan
22
Ahlert, Dieter
21
Armstrong, Gary
21
Balmer, John M. T.
21
Hartley, Steven W.
21
Hinson, Robert
21
Kotabe, Masaaki
21
Morgan, Neil A.
21
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Institution
All
Springer Fachmedien Wiesbaden
61
American Marketing Association
58
Books on Demand GmbH <Norderstedt>
18
European Society for Opinion and Marketing Research
15
Fördergesellschaft Marketing an der Universität Augsburg
14
IGI Global
13
OECD
13
Verlag Franz Vahlen
11
Verlag Dr. Kovač
10
Haufe-Lexware GmbH & Co. KG
9
De Gruyter Oldenbourg
8
Duncker & Humblot
8
Fachhochschule Reutlingen / European School of Business
8
Harvard Graduate School of Business Administration
8
Chartered Institute of Marketing
7
Information Resources Management Association
7
National Bureau of Economic Research
7
NetLibrary, Inc
7
UVK Verlagsgesellschaft mbH
7
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
7
AMACOM
6
American Management Association
6
Edward Elgar Publishing
6
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
Uni-Taschenbücher GmbH
6
Wiley-VCH
6
Campus Verlag
5
Center of Market Oriented Product and Production Management
5
DePaul University / College of Commerce
5
Erasmus Research Institute of Management
5
Berliner Wissenschafts-Verlag
4
Erich-Schmidt-Verlag
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Gesellschaft Entwicklung, Konstruktion, Vertrieb
4
INSEAD
4
Internationales Arbeitsamt
4
Macquarie University / Department of Economics
4
Pearson Studium
4
Springer Gabler <Firma>
4
Springer-Verlag GmbH
4
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Published in...
All
Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
SpringerLink / Bücher
202
Journal of strategic marketing
193
European journal of marketing : EJM
129
Europäische Hochschulschriften / 5
128
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
114
The journal of business & industrial marketing
107
Journal of marketing communications
105
Journal of marketing
98
Marketing intelligence & planning
88
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
78
Springer eBook Collection
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
59
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Springer eBook Collection / Business and Economics
43
International journal of technology marketing : IJTMkt
42
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
Journal of business ethics : JOBE
35
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Source
All
ECONIS (ZBW)
16,612
USB Cologne (EcoSocSci)
681
EconStor
17
USB Cologne (business full texts)
5
RePEc
5
BASE
1
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9631
Ambient communication : how to engage consumers in urban touch-points
Gambetti, Rossella C.
- In:
California management review
52
(
2009/10
)
3
,
pp. 34-51
Persistent link: https://www.econbiz.de/10003982726
Saved in:
9632
Modeling customer reactions to sales attempts : if cross-selling backfires
Güneş, Evrim D.
;
Akşin, O. Zeynep
;
Örmeci, E. Lerzan
; …
- In:
Journal of service research : JSR
13
(
2010
)
2
,
pp. 168-183
Persistent link: https://www.econbiz.de/10003982846
Saved in:
9633
Forecasting marketing-mix responsiveness for new products
Luan, Y. Jackie
;
Sudhir, K.
- In:
Journal of marketing research : JMR
47
(
2010
)
3
,
pp. 444-457
Persistent link: https://www.econbiz.de/10003983724
Saved in:
9634
Vom "Marketingloch" zur Wiederentdeckung der sportlichen Mittelklasse : vom Produktionsregime zur Marketingorientierung bei BMW
Triebel, Florian
- In:
Jahrbuch für Wirtschaftsgeschichte
(
2010
)
1
,
pp. 37-63
Persistent link: https://www.econbiz.de/10003983859
Saved in:
9635
Das Zulieferproblem aus institutionenökonomischer Sicht : die westdeutsche Automobil-Zulieferindustrie zwischen Produktions- und Marktorientierung (1960 - 1980)
Tilly, Stephanie
- In:
Jahrbuch für Wirtschaftsgeschichte
(
2010
)
1
,
pp. 137-160
Persistent link: https://www.econbiz.de/10003983887
Saved in:
9636
Factors influencing the relative importance of marketing strategy creativity and marketing strategy implementation effectiveness
Slater, Stanley F.
;
Hult, G. Tomas M.
;
Olson, Eric M.
- In:
Industrial marketing management : the international …
39
(
2010
)
4
,
pp. 551-559
Persistent link: https://www.econbiz.de/10003983983
Saved in:
9637
Micro-foundations of market orientation : influencing non-marketing managers' customer information processing
Korhonen-Sande, Silja
- In:
Industrial marketing management : the international …
39
(
2010
)
4
,
pp. 661-671
Persistent link: https://www.econbiz.de/10003984001
Saved in:
9638
Balancing exploration and exploitation capabilities in high technology firms : a multi-source multi-context examination
Tu, Chiayu
- In:
Industrial marketing management : the international …
39
(
2010
)
4
,
pp. 672-680
Persistent link: https://www.econbiz.de/10003984003
Saved in:
9639
Marketing : vor, während und nach der Messe
Bernard, Florian
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003984044
Saved in:
9640
Kampagnenplanung
Dinkelmeyer, Andreas
- In:
Fundraising im Non-Profit-Sektor : Marktbearbeitung von …
,
(pp. 264-270)
.
2010
Persistent link: https://www.econbiz.de/10003984862
Saved in:
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