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~isPartOf:"Journal of customer behaviour"
~isPartOf:"Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag"
~subject:"B2B marketing"
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Journal of customer behaviour
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Redefining B2B relationship marketing : insight form postmodern Alibaba
Cockayne, David
- In:
Journal of customer behaviour
15
(
2016
)
1
,
pp. 49-66
Persistent link: https://www.econbiz.de/10011655455
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