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~person:"Kumar, V."
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Kumar, V.
Tadajewski, Mark
78
Sheth, Jagdish N.
50
Hunt, Shelby D.
49
Kotler, Philip
42
Vargo, Stephen L.
34
Jones, D. G. Brian
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Malhotra, Naresh K.
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Lusch, Robert F.
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Maclaran, Pauline
25
Shaw, Eric H.
23
Brown, Stephen
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Homburg, Christian
20
Kuß, Alfred
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Saren, Michael
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Grönroos, Christian
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Bruhn, Manfred
17
Keller, Kevin Lane
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Freiling, Jörg
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Kleinaltenkamp, Michael
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Lehmann, Donald R.
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Dholakia, Nikhilesh
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Stremersch, Stefan
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10
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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Customer engagement in service
Kumar, V.
;
Rajan, Bharath
;
Gupta, Shaphali
;
Dalla …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 138-160
Persistent link: https://www.econbiz.de/10011996790
Saved in:
2
Integrating theory and practice in marketing
Kumar, V.
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 1-7
Persistent link: https://www.econbiz.de/10011697499
Saved in:
3
Legends in marketing: V. Kumar
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010201420
Saved in:
4
Customer relationship management
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204928
Saved in:
5
Business-to-business
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204929
Saved in:
6
Marketing strategy: customer
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204930
Saved in:
7
Marketing strategy: firm
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204931
Saved in:
8
Marketing research: new methodology
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204932
Saved in:
9
Marketing research: applications
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204933
Saved in:
10
Forecasting in marketing
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204934
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