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~person:"Lusch, Robert F."
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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Lusch, Robert F.
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of the Academy of Marketing Science
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European journal of marketing : EJM
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Review of marketing research
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Management information systems : mis quarterly
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The SAGE handbook of marketing theory
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From goods to service(s) : divergences and convergences of logics
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 254-259
Persistent link: https://www.econbiz.de/10003713057
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