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Search: subject:"Marketingtheorie"
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Marketingtheorie
203
Marketing theory
201
Marketing
88
Marketingmanagement
47
Marketing management
46
Theorie
41
Theory
41
Market research
32
Marktforschung
32
USA
28
United States
28
Consumer behaviour
19
Konsumentenverhalten
19
Beziehungsmarketing
18
Relationship marketing
18
History of economic thought
13
Ökonomische Ideengeschichte
13
International marketing
11
Internationales Marketing
11
Poland
11
Polen
11
Paul E. Green
7
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6
Deutschland
6
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6
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6
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6
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6
Scientific method
6
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6
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6
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6
Wissenschaftliche Methode
6
Advertising
5
B-to-B-Marketing
5
Bibliometrics
5
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5
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5
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5
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5
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13
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1
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Book / Working Paper
197
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6
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Sammelwerk
Article in journal
1,218
Aufsatz in Zeitschrift
1,218
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557
Book section
557
Collection of articles of several authors
203
Hochschulschrift
191
Graue Literatur
188
Non-commercial literature
188
Lehrbuch
184
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180
Textbook
166
Thesis
156
Working Paper
122
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118
Konferenzschrift
85
Aufsatzsammlung
81
Bibliografie enthalten
67
Bibliography included
67
Conference proceedings
56
Festschrift
42
Glossar enthalten
40
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40
Biografie
34
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34
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27
Sammlung
27
Case study
24
Fallstudie
24
Mehrbändiges Werk
19
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19
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18
Handbuch
18
Einführung
10
Bibliografie
9
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9
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9
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English
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German
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10
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1
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Sheth, Jagdish N.
18
Malhotra, Naresh K.
10
Tadajewski, Mark
9
Green, Paul E.
7
Maclaran, Pauline
6
Paliwoda, Stanley J.
4
Pilarczyk, Bogna
4
Rao, Vithala R.
4
Saren, Michael
4
Wind, Yoram
4
Homburg, Christian
3
Jones, D. G. Brian
3
Spotts, Harlan E.
3
Araujo, Luis
2
Baker, Michael John
2
Belk, Russell W.
2
Betts-Outland, Harriette
2
Brownlie, Douglas T.
2
Dholakia, Nikhilesh
2
Dänzler, Stefanie
2
Freiling, Jörg
2
Hauser, John R.
2
Heun, Thomas
2
Kollmann, Tobias
2
Lilien, Gary L.
2
Lusch, Robert F.
2
Mazurek-Łopacińska, Krystyna
2
Moskowitz, Howard R.
2
Perreault, William D.
2
Robson, Julie
2
Ryans, John K.
2
Shankar, Venkatesh
2
Wa´skowski, Zygmunt
2
Wierenga, Berend
2
Yadav, Manjit S.
2
Zaltman, Gerald
2
Ahlbach, Horst
1
Ali, Abdul
1
Amstad, Peter
1
Arabie, Phipps
1
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American Marketing Association
21
Academy of Marketing
3
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science
1
Academy of Marketing Science / Annual Conference <1980, Dallas, Tex.>
1
Academy of Marketing Science / Annual Conference <2001, San Diego, Calif.>
1
Academy of Marketing Science / Annual Conference <2004, Vancouver, British Columbia>
1
Academy of Marketing Science / Annual Conference <2005, Tampa, Fla.>
1
Academy of Marketing Science / Annual Conference <2006, San Antonio, Tex.>
1
Academy of Marketing Science / Annual Conference <2013, Monterey, Calif.>
1
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
1
Academy of Marketing Science / Annual Conference <2017, Coronado, Calif.>
1
Bundesverband Deutscher Marktforscher
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
European Advertising Academy
1
European Marketing Academy
1
Georg-August-Universität Göttingen / Institut für Wirtschafts- und Sozialgeschichte
1
GfS-Forschungsinstitut
1
Harvard Graduate School of Business Administration
1
ICORIA <10, 2011, Berlin>
1
IMP Group
1
Institute for the Study of Business Markets
1
International Conference of Marketing and Management Sciences <2008, Athen>
1
International Conference on Brand Management <2, 2010, Ghaziabad>
1
International Scientific Conference Marketing Theory Challenges in Transitional Societies <1, 2007, Maribor>
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Inštitut za Marketing <Maribor>
1
Macromarketing Seminar <4, 1979, Boulder, Colo.>
1
Management-Symposium <DocNet - der Doktorandenverein an der HSG> <4, 2006, Sankt Gallen>
1
Marketing Science Institute <Cambridge, Mass.>
1
Society for Marketing Advances
1
Springer Fachmedien Wiesbaden
1
Summer AMA Conference <2017, San Francisco, Calif.>
1
Summer Educators' Conference <2009, Chicago, Ill.>
1
Summer Educators' Conference <2010, Boston, Mass.>
1
Summer Educators' Conference <2011, San Francisco, Calif.>
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
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Published in...
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Legends in marketing
17
SAGE library in marketing
14
Journal of marketing management : MM
7
Developments in marketing science: proceedings of the Academy of Marketing Science
6
Proceedings series / American Marketing Association
5
AMA educators' proceedings
4
Journal of historical research in marketing
4
Marketing intelligence & planning
4
SAGE library of marketing
3
Zeszyty naukowe
3
Developments in marketing science: Proceedings of the Academy of Marketing Science
2
Edward Elgar E-Book Archive
2
Elgar original reference
2
European journal of marketing : EJM
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International series in operations research & management science
2
Journal of financial services marketing : JFSM
2
Journal of macromarketing
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of the Academy of Marketing Science
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Marketing theory
2
Prace naukowe Uniwersytetu Ekonomicznego we Wrocławiu
2
The international library of critical writings on business and management
2
The journal of business & industrial marketing
2
Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu
2
AMA proceedings series
1
Acta Universitatis Lodziensis / Folia oeconomica
1
Advances in advertising research
1
Advances in business marketing and purchasing
1
Advertising and consumer psychology
1
Approaches to semiotics
1
Beiträge zur Marktforschung
1
Enhancing knowledge development in marketing : AMA educators' proceedings
1
European Advertising Academy
1
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
1
Gabler Research
1
International series in quantitative marketing
1
Journal of business research : JBR
1
Journal of econometrics
1
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Source
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ECONIS (ZBW)
203
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1
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203
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1
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
Dänzler, Stefanie
(
ed.
);
Heun, Thomas
(
ed.
)
-
2020
-
2., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10012104056
Saved in:
2
Konsumpcja jako forma komunikacji społecznej : nowe paradygmaty i konteksty badawcze
Patrzałek, Wanda
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10012004694
Saved in:
3
Special issue: consumer culture theory and macromarketing
Sandıkçı, Özlem
(
ed.
);
Kravets, Olga
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012011274
Saved in:
4
Marketing models
Buch-Madsen, Kim
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10011856490
Saved in:
5
Conceptual papers in marketing and consumer research
Belk, Russell W.
(
ed.
);
MacInnis, Deborah J.
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10012178664
Saved in:
6
Special issue: entrepreneurship and macromarketing
Morrish, Sussie C.
(
ed.
);
Eggers, Fabian
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10012159095
Saved in:
7
Cultura e consumo no Brasil : estado atual e novas perspectivas
Pinto, Marcelo de Rezende
(
ed.
);
Batinga, Georgiana Luna
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011898652
Saved in:
8
Marketing theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
-
2018
Persistent link: https://www.econbiz.de/10011900067
Saved in:
9
Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
Saved in:
10
Back to the future: Using marketing basics to provide customer value : proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference
Krey, Nina
(
ed.
);
Rossi, Patricia
(
ed.
)
-
Academy of Marketing Science / Annual Conference <2017, …
;
…
-
2018
Persistent link: https://www.econbiz.de/10011735442
Saved in:
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