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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Vargo, Stephen L."
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Vargo, Stephen L.
Lindgreen, Adam
4
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Industrial marketing management : the international journal for industrial and high-tech firms
European journal of marketing : EJM
4
Journal of business research : JBR
3
Journal of the Academy of Marketing Science
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Marketing theory
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AMS review : official publication of the Academy of Marketing Science
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Review of marketing research
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business market management : jbm
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Journal of international marketing
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of marketing
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Journal of retailing
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Major theoretical debates and contemporary issues in marketing theory
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Marketing-mix strategies - product strategy and promotion strategy
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The Routledge handbook of service research insights and ideas
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From promise to perspective : reconsidering value propositions from a service-dominant logic orientation
Vargo, Stephen L.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 309-311
Persistent link: https://www.econbiz.de/10012285189
Saved in:
2
Innovation through institutionalization : a service ecosystems perspective
Vargo, Stephen L.
;
Wieland, Heiko
;
Akaka, Melissa Archpru
- In:
Industrial marketing management : the international …
44
(
2015
),
pp. 63-72
Persistent link: https://www.econbiz.de/10010481965
Saved in:
3
From goods to service(s) : divergences and convergences of logics
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 254-259
Persistent link: https://www.econbiz.de/10003713057
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